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    29 Beauty Products You Can Tell Are Doing Their Jobs

    These products do what needs to be done. And we have the photos to prove it.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A jar of O'Keeffe's hand cream that'll really come in ~handy~ to repair painful blisters and cracked skin.

    A before-and-after of a very dry hand with many cracks and small cuts compared to a much softer and smoother looking hand with only a couple small dry spots left
    amazon.com

    Promising review: "Every winter, my fingers and knuckles crack and bleed. I've tried everything on the market to heal my hands. I received this hand cream yesterday and when I put it on, I could tell right away that this was better than anything I'd tried. This stuff started working immediately. I filled all the cuts and cracks on my hands with this cream, and today they are almost healed. I believe that this is the best hand cream ever made on earth." —Steve

    Get it from Amazon for $6.61 (also available in packs of 2–12).

    2. A cult-favorite Aztec Secret Indian healing mask made with 100% calcium bentonite clay that'll work magic to deep clean your pores and help fight acne and blemishes. Not only do people love it to treat their face, but customers have also found success using it on their hair, on their feet, and in the bath! We stan versatility.

    amazon.com, amazon.com

    There is a bit of mixing involved — you'll need to add some apple cider vinegar for it to do its best work. This product is cruelty-free and formulated without additives or fragrances.

    Promising review: "I first want to share that I typically don’t share reviews but this product has truly helped clear my skin. My adult acne has been out of control for some time now. I’ve tried everything including hormone therapy which didn’t help. I’ve ended up with a scarred face from so much picking at my acne. I’m sooo amazed by this mask. Yes it dries your face but a good moisturizer does the trick. So thankful for this product. I do masks all the time. Most recent was a black sea mask. It cleaned up my blackheads, but my acne remained. This seems to be doing the trick! Try it out! You won’t regret it." —Danielle Torres

    Check out more details about this popular clay mask.

    Get it from Amazon for $14.95 (available in two sizes).

    3. A bottle of sulfate-free Biotin shampoo infused with tea tree, jojoba, and argan oils that can help with hair loss and prevent dandruff.

    A before-and-after of a reviewer with a lot of hair loss on top of their head compared to a much fuller head of hair
    amazon.com

    Promising review: "I love this shampoo! I had gastric sleeve surgery and my hair was very, very thin. I started taking biotin and switched to biotin shampoo as recommended by my doctor. It doesn’t make your hair grow by washing it but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on) and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever. I still use it twice a week and love it! I’m not crazy about the way it smells but others love it when they smell my hair." —Diane J. Huff

    Get it from Amazon for $9.95.

    4. A bottle of nail and cuticle care oil that'll take your nails from frail and peeling to smooth and healthy. It uses a natural blend of jojoba oil, sweet almond oil, and vitamin E to soften your cuticles and strengthen your nails.

    A before-and-after of a reviewer's peeling, split nails compared to their now even and non-peeling nails
    amazon.com

    Promising review: "I had peeling, weak nails for years. Tried everything. I bought this in February. This size bottle lasted a bit more than a month religiously applying it two to three times a day. I was really seeing great improvement so I bought another bottle in late March. By May, all the peeling had grown out and my nails were getting stronger every day. I then bought the big four-ounce refill bottle because I never want to run out of it again! Cannot recommend this stuff enough!" —Diana

    Get it from Amazon for $8.50.

    5. A hair repair serum for transforming dry, damaged hair into soft and shiny locks. The mix of aloe and argan oils should help de-frizz your mane and improve split ends.

    A before-and-after of a reviewer with dry, damaged hair and split ends compared to much healthier and smoother looking hair after using the serum
    amazon.com

    Promising review: "I found this product through a BuzzFeed article for those with frizzy hair and THIS PRODUCT DID NOT DISAPPOINT PEOPLE! I put this serum through the ringer; I got this to stand up to Bay Area fog AND the nasty, humid heat wave we got a couple weeks ago. No frizz, no extra curls. Nothing! On top of that, it made my hair super glossy. I'm very impressed. Heads up though, a little goes a long way. One pump is enough to cover my hair and I have medium-length hair. Also, it can make your hair look oily if you use too much. I do have oily hair so working on my ends first then working to my roots works for me." —Amazon Customer

    Get it from Amazon for $11.99.

    6. A Wonder Water moisturizing hair treatment that uses moisturizing agents and amino acids to target damaged areas of your hair and smooth it without weighing it down.

    amazon.com

    Use this product two to three times per week on wet hair after shampooing. One dose for fine to medium textured hair, two to three doses for thick to curly textured hair, and add one more dose if you have long hair. Use conditioner after if preferred. Avoid applying to your scalp.

    Promising review: "I don’t usually do reviews on products, but for this one I absolutely have to. I have 3c type hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would of thought this brand would work on my hair. I have always used ethnic hair products and stayed away from brands such as this one because of the alcohol consumption. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen. Thank you so much!! " —Theressa Hailey

    Get it from Amazon for $8.97.

    7. A foot file so you can scrape off the dead skin and callouses to make your feet soft and smooth again.

    amazon.com

    Promising review: "AMAZING!!! seriously beyond impressed with this product. I've never had dry or cracked heels until recently and I've tried everything I could find to get rid of them! This is all u need!!! I literally opened the box and did this in less than a minute! I'll never use anything else! Even better than professional pedicures!!!" —Kindle Customer

    Get it from Amazon for $9.95.

    8. Or an exfoliating peeling foot mask that'll remove all the dead skin from your feet and make them feel softer than ever. Plus, it uses all-natural ingredients and botanical extracts.

    reviewer's peeling feet
    amazon.com

    All you need to do is cut the booties to make a hole for your feet to slip into, seal it back, and leave it on for about an hour. The product’s gel will moisturize and exfoliate your skin.

    Promising review: "My poor feet have been extremely neglected ever since I was pregnant two years ago. This was the first time I really ever had very rough, hard heels and 'old' looking feet; so bad, I didn't even want to have a pedicure or wear sandals. Anyway, these foot peels were super easy to use and boy are they effective. It was the fourth day that my feet began to peel — very strange! Totally painless. The new skin coming through was very soft, like new. I would totally recommend. My sister and mother have requested their boxes." —Ally CHR

    Get two pairs from Amazon for $27.95.

    9. A set of Schick Silk dermaplaning razors for gently removing peach fuzz and dirt from your face and making it feel smooth as a baby's bottom.

    A reviewer's before-and-after of showing clumps of dead skin and peach fuzz that was shaved from their face
    amazon.com

    The blades are designed with built-in guards so they won't cut your skin, plus you'll receive an extra attachment for expert eyebrow shaping.

    Promising review: "Super easy and satisfying to use — you’re literally scraping all of the peach fuzz and dead skin off your face. The the first two photos are the before and after I used this product, and the last photo shows all of the stuff that this product took off my face. My face is glowing and incredibly soft now. Highly recommend." —Jane

    Get a set of three from Amazon for $6.99.

    10. A bottle of Bio-Oil to help make scars and marks vanish before your eyes. It's formulated with vitamins A and E, chamomile, sunflower, and lavender oils for an anti-inflammatory combination that works for all skin types.

    Reviewer before and after photo using bio oil to help get rid of a scar
    amazon.com

    Promising review: "This product has changed my skin forever. I’ve been using it for a year and a half and my skin is better than ever. I mix mine with tea tree oil to treat my acne. It’s light, it smells great, and it treats existing skin damage. If you have sun damage, small wrinkles, discoloration, or acne scars you should give this six months and see if it works for you." —Tricia Beck-Peter

    Get it from Amazon for $8.92.

    11. A skin spatula that uses high-frequency vibration to remove dirt and grease from your pores. It also comes with two silicone covers to assist with cleaning and tightening your skin.

    amazon.com, amazon.com

    Promising review: "I never write reviews but I could not pass this one up. I have been fighting with my skin for years! After my last pregnancy, I started developing cystic acne, my skin was congested with oil, whiteheads, blackheads, you name it. All those years of desperately doing my own extractions, trying every mask, cleanser, device, my skin was left scarred and discolored.  I hated the texture of my skin. I impulsively bought this and tried it the day it was delivered. I was amazed at how well it extracted all the gunk I could and couldn't see lurking under my skin. I use it every night to cleanse, then apply my serum and moisturizer. I am finally happy with the way my skin looks and posted a selfie without a filter for the first time since I can remember. Just try it!" —Marlena H.

    Get it from Amazon for $20.99.

    12. A pack of Skin1004's Zombie masks meant to minimize fine lines and the appearance of pores by gently removing dead skin cells and hydrating your skin. It uses natural ingredients, including egg white and aloe vera extract, to get the job done.

    Reviewer before and after showing the mask made their skin look tighter and reduced the appearance of some wrinkles
    amazon.com

    After mixing the powder and activator, just apply the mask on your face and you'll start to feel it working instantly!

    Promising review: "I have never written a review before but I am compelled to do so now. Let’s start with what my 41-year-old face looked like. I had bumps, tiny bumps all over my skin, especially my forehead. My skin NEVER felt smooth even with the prescriptions I was give to help with these tiny bumps. Rosacea = bad bad bad. So bad that it was actually causing my cheeks to have what appeared to be thickening skin. Wrinkles, some that were quite deep. My pores were friggin huge and getting bigger day by day it seemed like. I know that it says to use this product every three days. I chose to go with every single day for the first box of eight. The results were so amazing I decided on everyday for the second box. Even more amazing results. EVERY SINGLE ISSUE LISTED ABOVE NO LONGER EXISTS!!!! I moisturize deeply after rinsing and my face looks absolutely amazing. My face did not even look like this at 30. I am hooked and I will be buying no less than three packs every single payday so I can stock up on this stuff in case they ever decide to quit selling it. If I had 10 stars available to rate I would use them and more!" —Amazon Customer

    Get a box of eight masks from Amazon for $20.72.

    13. A pack of oil blotting tissues made with natural bamboo charcoal to help eliminate that forehead oiliness that seems to never leave your face.

    reviewer's blotting tissue with a lot of oil on it
    amazon.com

    Promising review: "I've had oily skin my whole life and have used countless types of oil-blotting sheets because they're lifesavers. THESE ARE AMAZING. Great deal, big sheets, and they pull out one at a time so easily. I used to use Clean & Clear sheets or knockoffs of the same thing but I'll never go back. Give these a try; they are completely worth it. They work well and are easy to use. No negative things to say at all." —Kelsey

    Get a pack of 100 from Amazon for $6.95 (available in three scents and multipacks). 

    14. A beloved vitamin C serum with more than 50,000 5-star reviews — it's made with a plant-based formula and antioxidants, including botanical hyaluronic acid, vitamin E, witch hazel, and jojoba oil to help brighten and firm skin and leave you feeling like you just got a professional facial.

    reviewer's before-and-after of having a smoother and more even complexion after using
    amazon.com

    Promising review: "This product saved my skin. I seldom write reviews but just had to review this product. I’ve been struggling with acne for YEARS. I have very acne-prone skin. I get a new pimple almost every day and it seemed like there was never a time I didn’t have a pimple on my face. Acne leaves super dark blemishes/scars on my face. I’ve tried all different types of moisturizers and cleansers. Nothing worked. However I bought this serum on a whim. Omgggg. Guys. Literally my face stopped flaring within three days. I was PIMPLE-FREE FOR MORE THAN 48 hours (a new record). Blemishes have faded DRASTICALLY and I have no active breakouts. This hasn’t happened in years. I truly and honestly think it is due to this product. If you are hesitant, don’t be BUY IT!" —Brandon

    Get it from Amazon for $19.99 (available in two sizes).

    Read our full TruSkin Vitamin C Serum review.

    15. A pack of acne patches formulated with hydrocolloid dressing, tea tree oil, calendula oil, and cica to suck the gunk right out of your zits and help them fade away overnight.

    amazon.com, amazon.com

    Promising review: "Last night, I put these on a few acne problems (a small cyst, a whitehead, and a pimple). I just woke up and am writing this review in disbelief. THEY'RE FLAT! Gone! All of them! I could cry I’m so happy. The packaging is ideal because you can easily peel the stickers off without stretching them out or folding them back onto themselves. Do yourself and your complexion a huge favor! Have these on hand for a stubborn zit when you really need help. Make sure you apply them to completely clean and dry skin." —Caitlyn

    Get a pack of 40 round patches from Amazon for $8.49.

    16. An effective anti-dandruff shampoo you'll love if you constantly stress over dandruff, itchiness, and flaking.

    reviewer's before-and-after of them showing a lot of dandruff on their scalp compared to the dandruff being completely gone
    amazon.com

    Promising review: "This stuff is absolutely amazing. I was one step away from going to the dermatologist. I had severe dandruff that was so bad I could shake my head and it would come off. With just a few uses per week, I got rid of all of my flakes. My scalp also stopped burning from dryness. My hair has never been healthier." —Moo Moo

    Get it from Amazon for $14.84.

    17. A makeup-erasing cloth so you don't have to spend forever scrubbing your face off and and irritating your skin at night.

    A BuzzFeed Shopping writer using the cloth to easily wipe off her makeup
    Taylor Miller / BuzzFeed

    Promising review: "I was so ready to write a review about what a piece of crap this is; boy was I wrong! This actually works! I usually use the Neutrogena cleansing cloths, which work OK, but this MakeUp Eraser blows them out of the water. I can't believe how great it is. I went to a show last night and got the dreaded hand stamp. Of course, because they use ink developed by NASA, I couldn't wash it off. I can't show up to work with a giant robot stamped on the back of my hand so I scrubbed and scrubbed. When my skin was gone but the stamp wasn't, I tried the Makeup Eraser as a last resort. That sucker damn near got the whole thing off!!! I'm so impressed by this thing I'm going to get another one just in case they stop making them!" —Lola

    Get it from Amazon for $15.99+ (available in nine colors).

    Read our MakeUp Eraser review as well as our deep dive into the best makeup remover (the MakeUp Eraser won as our mid-price pick).

    18. A purple shampoo that'll tone down the yellow hues in blonde hair so you can get the color you want without extra (expensive) trips to the salon.

    Reviewer's before-and-after of their hair looking yellow and brassy compared to it looking much more smooth and light blonde
    amazon.com

    Promising review: "This stuff is a godsend! I used to have red hair and decided to get a blonde balayage. It took two visits to get my hair lightened to where it looked blonde and not gold, but it still had lots of gold in it. Now my hair is finally blonde and not gold! I’m so happy! Plus this stuff smells amazing and makes my hair so soft and shiny and voluminous with lots of body!" —KatEd

    Get it from Amazon for $10.75+ (available in three sizes).

    And check out our full write-up on this Fanola No Yellow Shampoo to learn more.

    19. A teeth-whitening pen to help you remove stains on your teeth caused by coffee, soda, smoking, and more. Simply twist the bottom of the pen, apply using the soft brush tip, and let it sit for one minute. "Alexa, play 'My Shiny Teeth and Me' by Chip Skylark."

    reviewer's before and after pics of their teeth with some yellow-brown stains next to them looking noticeably whiter and less stained after using the pen
    amazon.com

    It's totally safe and provides fast results with daily use. The pen contains more than 20 uses and according to the brand, if you use it consistently your teeth can become 4 to 8 shades whiter!

    Promising review: "This is super easy to use! I keep one pen in my desk at work and one at home. No sensitivity...and I naturally have very sensitive teeth! So this is a big deal for me. I could tell a change for sure from darker stains between my teeth in front that are now gone after only a week. 🤗" —Amazon Customer

    Get a two-pack from Amazon for $19.99.

    20. A can of Batiste dry shampoo that'll instantly refresh your hair between washes. It can soak up dirt and grease, making your hair look more bouncy and voluminous.

    amazon.com, instagram.com

    Promising review: "I had used dry shampoo a few years ago out of curiosity. It went fine but I didn't really think I needed it and never bought another can after that. I thought I would give it another shot after seeing these in a BuzzFeed post and reading rave reviews. They're all correct! I love this stuff and have no idea why I didn't keep using dry shampoo after that one experiment a few years ago. The spray comes out cool, so it's super refreshing, and I love how much thicker my hair feels when it's in. It also smells nice, and a can lasts a long time if you use it maybe once between hair washes (I wash my hair about every other day, but sometimes go a few days and will use this once or twice during those periods). I even bought a travel-size version of this for emergencies. Bless you, Batiste!!!" —Amanda Storey

    Get it from Amazon for $9.38 (also available in packs of three).

    21. A hair finishing stick made of natural plant-based ingredients that can help turn that slept-in bun into a perfectly presentable hairstyle in seconds.

    amazon.com

    Promising review: "I have super fine hair with lots of breakage. No matter how I put my hair up I have bad flyaways. This stuff is great! So easy and it stays better and looks smoother than stiff hair spray." —Jill Stilfield

    Get it from Amazon for $7.99.

    22. Or an edge control gel that'll help lay edges and baby hairs for a sleek look without the flaking and residue.

    amazon.com

    BUT we want to add that no one should feel pressure to lay their edges, unless they way want to! Check out, "Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna."

    Promising review: "Hands-down! The best edge control I have ever used and I have used a lot of them. Stayed all day! No flakes and non greasy! And this one is not even the strongest in the line. Love this product!" —Seabea2013

    Get it from Amazon for $4.99+ (available in four sizes).

    23. Tarte Shape Tape concealer for the ultimate one-and-done beauty product to make any pimples, under-eye bags, or scars go bye-bye in seconds. No more digging through your makeup bag to find four different products, this is all you need!

    Kayla Boyd / BuzzFeed

    This is my holy grail concealer! I love it so much that I'm always buying it before I run out because I seriously use it every time I put on makeup. Under eye bags? A pimple? Hyperpigmentation? I DON'T KNOW HER! This stuff seriously covers all my blemishes and it's super easy to apply. The formula is on the thicker side, but it blends wonderfully. It doesn't make you look cakey or leave creases. Plus, it's super convenient to carry around and apply on-the-go. This product is honestly worth the hype.

    Promising review: "I love everything about this product. It's soft and creamy and easy to blend into my skin. It lasts all day and doesn't crease!! It also makes it easier for me to wear just concealer on my more lazy days without looking like an incomplete face. LOVE IT." —Trent U.

    Get it from Tarte for $27 (available in 30 shades).

    24. A lightweight multi-purpose oil infused with pure coffee seed and castor oil that'll moisturize the hair and scalp, while also giving it a glossy, smooth look and promoting hair growth.

    Bomba Curls, Nordstrom

    Bomba Curls was founded by Lulu Cordero and inspired by her Afro-Dominicana roots. The products are meant to help curly-haired folks naturally boost growth and achieve maximum length retention.

    Promising review: "Very lightweight and has a great smell to it as well. It did not weigh down my hair and it gave my hair great shine through out the week." —Nordstrom Customer

    Get it from Nordstrom or Bomba Curls for $22.

    25. A bottle of Olaplex Hair Perfector No 3 repairing treatment to turn straw-like hair silky smooth. All you have to do is leave it in for at least 10 minutes and it'll start to relink broken bonds in any type of hair. Plus, it's vegan, paraben-free, and sulfate-free.

    amazon.com, amazon.com

    Follow up with your shampoo and conditioner afterwards. It works with all hair types too!

    Promising review: "Wow. I wish I would have taken a before picture. I had severely brittle, bleached hair and terrible split ends. After using this once (kept in hair for about four hours), my hair was noticeably softer, less straw-like at the tips, and my split ends have disappeared. It seems like the Olaplex bonded them together. I heard that every time you use this, your hair just keeps getting better and healthier, and I'm looking forward to it. I plan to use once a week." —ecyphers

    Get it from Amazon for $28.

    Read our full review of Olaplex No. 3 for all the deets!

    26. Glossier's Boy Brow for a quick and easy way to have your brows poppin'. It'll fill them in, without making them stiff or flakey. If you don't trust yourself with a brow pencil or pomade (@ me) then this is definitely the move!

    BuzzFeed Shopping editor showing the before-and-after of her eyebrows looking more filled in and defined
    Anamaria Glavan / BuzzFeed

    This product is loved by one of our editors! Read more about the Glossier products we really love (it's #5 on the list)!

    Here's an excerpt: "The creamy formula, which comes in blond, black, clear, and brown (which is what I used!), goes on smoothly and doesn’t require a lot of product to do the job.

    Boy Brow does exactly what the Glossier brand claims to do; it gives me a filled-in eyebrow that doesn’t look filled in. The finish looks natural, which is exactly what I wanted — my facial caterpillars have never looked better." —AnaMaria Glavan

    Get it from Glossier for $16 (available in five shades).

    27. A budget-friendly lengthening mascara to give you a nice dramatic lash, because sometimes that's all you need to feel fabulous — and who really wants to deal with the struggle of putting on false lashes?

    Kayla Boyd / BuzzFeed

    This mascara is my all-time favorite! It really makes my eyes pop and it's SO affordable! Plus, it's gluten-free and cruelty-free.

    Promising review: "My sister suggested Essence Lash Princess False Lash Effect and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long wearing. I go from an eight-hour work day right to the gym and sweat like crazy... and this stuff doesn’t budge! I love it!!" —Carrie E Miller

    Get it from Amazon for $4.99.

    Check out my full Essence Lash Princess Mascara review!

    28. A Revlon one-step hair dryer and volumizer hot air brush for a fabulous professional-looking blow out in half the time you'd spend struggling with a blow dryer and round brush.

    amazon.com

    Promising review: "I have very thick, wavy hair. I can never blow out my hair because it's too hard to hold the round brush and hair dryer in the right spots. THIS!! It is everything all in one and the oval shape makes it so easy to use. It gets really hot. It is a little loud on high, but I've found if my hair is already a little dry then I can just use it on low. I used a blow dry primer spray to accelerate the drying time and protect my hair. I'm in love! The flat iron always flattens my hair and makes it look dry. This straightens and retains the volume and gives it a soft, non-damaged look." —SAHM2011

    Get it from Amazon for $39.99+ (available in five colors).

    29. And a Biossance squalane and lactic acid resurfacing night serum helpful for exfoliating your skin and working to give it a smoother, brighter, and more even-toned appearance. Just massage two to three pumps into your skin at night and you'll wake up *glowing*.

    Before-and-after of a customer's visible pores and uneven skin tone compared to hardly visible pores, much smoother and brighter skin, and more even tone
    Biossance

    Promising review: "My skin is much more evenly balanced and clear since using this serum. I just started my second bottle! It’s not too strong and has worked well for me to use every night in my evening routine. Barely need any foundation now!" —Alison B.

    Get it from Biossance for $62.

    Some reviews have been edited for length and/or clarity.