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30 Beauty Products That Deserve A Spot On Your Holy Grail List

Trust us, you'll be raving to your friends about these products in no time.

We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

1. A waterproof eyeliner stamp so you can create the perfect cat eye without having to redo your entire eye look about five times before finally getting those wings even.

amazon.com, amazon.com

When you purchase the stamp, you'll get two pens (one wing for each eye) and they're double-sided with a regular eyeliner pen on the other end. This way you can still line the rest of your eye and make any touchups without having to switch between products.

Promising review: "Okay, so I am as shaky as shaky gets when it comes to putting eyeliner on... But this is a miracle sent from above! It honestly is the most amazing eye makeup product I own at the moment. It is as easy as it sounds. Literally. I like that it is double-ended as well! You have two pens, one for the left eye, and one for the right. The opposite end on both is just every day liquid liner pen. But honestly, it goes on soooo much smoother than any other liquid liner I've tried, or owned. I will use this every chance I get!! It also appears to be long-lasting." —.ˑheatherˑleighˑ.

Get the set of two from Amazon for $11.97 (available in two sizes).

2. A hair finishing stick to take care of those annoying flyaways and baby hairs that just aren't cooperating. It's made of natural plant ingredients that have an immediate effect on your 'do.

amazon.com

Promising review: "I have super fine hair with lots of breakage. No matter how I put my hair up I have bad flyaways. This stuff is great! So easy and it stays better and looks smoother than stiff hairspray." —Jill Stilfield

Get it from Amazon for $7.98.

3. Or an edge control gel that'll help lay edges and baby hairs for a sleek look without the flaking and residue.

amazon.com

BUT we want to add that no one should feel pressure to lay their edges, unless they way want to! Check out, "Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna."

Promising review: "Hands down! The best edge control I have ever used and I have used a lot of them. Stayed all day! No flakes and non greasy! And this one is not even the strongest in the line. Love this product!" —Seabea2013

Get it from Amazon for $4.99+ (available in four sizes).

4. A hair repair serum for transforming dry, damaged hair into soft and shiny locks. The mix of aloe and argan oils can help de-frizz your mane and improve split ends.

A before-and-after of a reviewer with dry, damaged hair and split ends compared to much healthier and smoother looking hair after using the serum
amazon.com

Promising review: "I found this product through a BuzzFeed article for those with frizzy hair and THIS PRODUCT DID NOT DISAPPOINT PEOPLE! I put this serum through the ringer; I got this to stand up to Bay Area fog AND the nasty, humid heat wave we got a couple weeks ago. No frizz, no extra curls. Nothing! On top of that, it made my hair super glossy. I'm very impressed. Heads up though, a little goes a long way. One pump is enough to cover my hair and I have medium length hair. Also, it can make your hair look oily if you use too much. I do have oily hair so working on my ends first then working to my roots works for me." —Amazon Customer

Get it from Amazon for $11.99.

5. A tube of The Lip Bar's three-in-one tinted skin conditioner designed to hydrate your skin like a moisturizer, smooth your complexion, and add protection from the sun with SPF 11. It'll help your get-ready process be SO much quicker and easier.

before and afters of two models with deep brown skin wearing the foundation
Lip Bar

Lip Bar is a Black-owned, woman-owned business and all of its products are vegan and cruelty free (no unnecessary chemicals!!).

Promising review: "The coverage of this tint is perfect!! I love how light the product is; not pore clogging! Customer service was exceptional and patient with me in selecting the correct shade for my complexion! I am a satisfied customer!!" —Sandra L.

Get it from Lip Bar for $17 (available in eight shades). 

6. Elizavecca's collagen protein treatment for damaged, over-processed locks. It can be used on all hair textures to help restore it back to a healthier state.

Bek O'Connell / BuzzFeed

Promising review: "My hair used to be really soft, and then I discovered hot tools and hair dye. While my hair looks good I really missed the soft texture. This works so well. There are no instructions on the box but I washed my hair with my usual shampoo, towel dried it, worked about two quarter-sized dollops through my hair, let it sit for 20 minutes and then rinsed out. I went to bed with wet hair which usually results in my hair being kind of tangled and rough looking but I woke up and my hair was as soft and silky as it was before I started coloring it. I'm totally in love with this product, I have long fine hair but this doesn't leave it greasy or weigh it down. I'll definitely buy again." —Ellie

Get it from Amazon for $8.50.

Read our Elizavecca's CER-100 Collagen Coating Hair Protein Treatment review to learn more about why one BuzzFeeder calls it, "the miracle product I've been searching for."

7. A bottle of Bio-Oil to help make scars and marks vanish before your eyes. It's formulated with vitamins A and E and chamomile, sunflower, and lavender oils for an anti-inflammatory combination that works for all skin types.

Reviewer before and after photo using bio oil to help get rid of a scar
amazon.com

Promising review: "This product has changed my skin forever. I’ve been using it for a year and a half and my skin is better than ever. I mix mine with tea tree oil to treat my acne. It’s light, it smells great, and it treats existing skin damage. If you have sun damage, small wrinkles, discoloration, or acne scars you should give this six months and see if it works for you." —Tricia Beck-Peter

Get it from Amazon for $8.92+ (available in three sizes).

8. A coconut shea curl defining creme perfect for those of us who like to just throw a product in our natural hair and go, instead of having to do a whole concoction on our heads. This medium-hold styler leaves curls looking soft and bouncy. And the ingredients, which include coconut oil, shea butter, and aloe vera, help to protect hair against protein loss.

Eden BodyWorks

Eden BodyWorks is a Black woman-owned business founded by Jasmine Lawrence in 2004.

Promising review: "This curl cream is a godsend! It truly defines my 3b–3c curls as well as the hair on the crown of my head that isn't as curly (which is everyone's struggle). It doesn't have much of a scent, which I like, and it really moisturizes your hair. Be careful with how much you use cuz it's thick and creamy." —Target customer

Get it from Target for $8.89.

9. A pack of acne patches formulated with hydrocolloid dressing, tea tree oil, calendula oil, and cica to suck the gunk right out of your zits and help them fade away overnight.

amazon.com, amazon.com

Promising review: "Last night, I put these on a few acne problems (a small cyst, a whitehead, and a pimple). I just woke up and am writing this review in disbelief. THEY'RE FLAT! Gone! All of them! I could cry I’m so happy. The packaging is ideal because you can easily peel the stickers off without stretching them out or folding them back onto themselves. Do yourself and your complexion a huge favor! Have these on hand for a stubborn zit when you really need help. Make sure you apply them to completely clean and dry skin." —Caitlyn

Get a pack of 40 round patches from Amazon for $8.49.

10. A cult-favorite Aztec Secret Indian healing mask made with 100% calcium bentonite clay that'll work magic to deep clean your pores and help fight acne and blemishes. Not only do people love it to treat their face, but customers have also found success using it on their hair, on their feet, and in the bath! We stan versatility.

amazon.com, amazon.com

There is a bit of mixing involved — you'll need to add some apple cider vinegar for it to do its best work. This product is cruelty-free and formulated without additives or fragrances.

Promising review: "I first want to share that I typically don’t share reviews but this product has truly helped clear my skin. My adult acne has been out of control for some time now. I’ve tried everything including hormone therapy which didn’t help. I’ve ended up with a scarred face from so much picking at my acne. I’m sooo amazed by this mask. Yes it dries your face but a good moisturizer does the trick. So thankful for this product. I do masks all the time. Most recent was a black sea mask. It cleaned up my blackheads, but my acne remained. This seems to be doing the trick! Try it out! You won’t regret it." —Danielle Torres

Check out more details about this popular clay mask.

Get it from Amazon for $14.95 (available in two sizes).

11. A bottle of Olaplex Hair Perfector No 3 repairing treatment to turn straw-like hair silky smooth. All you have to do is leave it in for at least 10 minutes and it'll start to relink broken bonds in any type of hair. Plus, it's vegan, paraben-free, and sulfate-free.

amazon.com, amazon.com

Follow up with your shampoo and conditioner afterwards. It works with all hair types too!

Promising review: "Wow. I wish I would have taken a before picture. I had severely brittle, bleached hair and terrible split ends. After using this once (kept in hair for about four hours), my hair was noticeably softer, less straw-like at the tips, and my split ends have disappeared. It seems like the Olaplex bonded them together. I heard that every time you use this, your hair just keeps getting better and healthier, and I'm looking forward to it. I plan to use once a week." —ecyphers

Get it from Amazon for $28.

Read our full review of Olaplex No. 3 for all the deets!

12. A tube of Glossier's Balm Dotcom that'll soften and repair chapped lips with a combination of castor oil, beeswax, and lanolin, while leaving the perfect hint of color and/or shine (depending on which flavor you go with). Basically you should have one (or a few) of these in your bag at all times. 

Various lip balm tubes in a range of colors and flavors
Model wearing the lip balm and holding the tube
Glossier

Promising review: "I use this on my lips once in the morning and once at night and that's it! My lips are baby soft the entire rest of the day and I haven't had any issues with chapped lips since I started using it! You only need a small amount too which is so nice. I love the mint one and will definitely buy again and try other flavors." —Gretchen

Get it from Glossier for $12 (available in eight flavors).

Read more about why we love Glossier's Balm Dotcom (#1 on the list).

13. A can of Batiste dry shampoo for instantly refreshing your hair between washes. It can soak up dirt and grease, making your hair look more bouncy and voluminous.

amazon.com, instagram.com

Promising review: "I had used dry shampoo a few years ago out of curiosity. It went fine but I didn't really think I needed it and never bought another can after that. I thought I would give it another shot after seeing these in a BuzzFeed post and reading rave reviews. They're all correct! I love this stuff and have no idea why I didn't keep using dry shampoo after that one experiment a few years ago. The spray comes out cool, so it's super refreshing, and I love how much thicker my hair feels when it's in. It also smells nice, and a can lasts a long time if you use it maybe once between hair washes (I wash my hair about every other day, but sometimes go a few days and will use this once or twice during those periods). I even bought a travel-size version of this for emergencies. Bless you, Batiste!!!" —Amanda Storey

Get it from Amazon for $9.38 (available in two scents).

14. A tube of Black Girl Sunscreen Broad Spectrum SPF 30 to use daily that'll protect skin from the sun and provide moisture, without the annoying white residue that is usually left behind.

Hands applying some of the sunscreen from the tube
Target

Black Girl Sunscreen is a Black woman–owned business that was founded in Miami in 2016. The brand's products are cruelty free and formulated without parabens or other harmful chemicals.

Promising review: "I know as women of color we worry about that ashy/white cast type of look when we put on sunscreen or looking oily, but this sunscreen doesn’t cause either one of those things to happen. It blends into the skin very well immediately, it doesn’t have that sterling sunscreen smell and a little goes a very long way. I highly recommend!" —Kayla

Get it from Target for $15.99.

15. Or, my personal go-to, Fenty Skin 2-in-1 face moisturizer and sunscreen — it's lightweight, oil-free, and invisible on all skin tones. In addition to hydrating your skin and protecting it from harmful rays, it'll also help reduce the look of pores, fine lines, dark spots, and improve firmness and elasticity.

model applying some of the lotion to her hand
buzzfeed editor holding the bottle of fenty skin moisturizer with text overlay that says,
Fenty Skin, Kayla Boyd / BuzzFeed

I wear this Every. Single. Day. And when I eventually ran out (after months of use btw), I ordered a refill. My skin feels so lively and smooth after using it. It's not tacky or greasy at all and I haven't gotten a sunburn once since using it (my cheeks usually love to get a little pink). It smells good, but not too strong and it absorbs right way, so I never have a problem putting on makeup after using it. It's one of my all-time favorite skincare products and I use it all yearlong, but I especially recommend giving it a try for the summer. No white cast, no flashback, and my skin just honestly looks and feels amazing. 

Promising review: "Protection and moisture. This is a mic drop product. This magical concoction gives the moisture, and SPF without leaving a greasy paste-like feel. No white flask back because this is the truth. Two pumps and a swirl baby!" —Nachelle

Get it from Fenty Skin or Sephora for $35.

16. deep conditioning hair mask made to nourish and repair curly hair with a blend of shea butter, mango butter, and rice proteins. It'll help your hair feel soft, moisturized, and tangle-free so your curls can look luscious all day long. 

the jar of hair mask
a swatch of the cream hair mask
Verelle

Just apply it generously to your clean, wet hair, apply more water to activate it, leave it on for 10-20 minutes, and then rinse it out. 

Verelle is a woman-owned small biz that specializes in hair care for curly and coily textures. 

Promising review: "Love that it's super effective. Super hydrating and detangling. Major curl activation — overall felt very soft and less frizzy. I would buy this again." —Yvonne B.

Get it from Verelle for $30 (originally $36). 

17. A Maybelline Dark Circles Treatment Concealer so no one will know you were up until 4 a.m. watching every episode of You... again.

Reviewer's before and after results of using the Maybelline Instant Rewind Eraser Dark Circles Treatment Concealer
amazon.com

Read our Maybelline Instant Age Rewind Concealer review (#4 on the list)!

Here's an excerpt: "I still don’t know how a $7 tube of concealer (I use the Neutralizer shade) beats out the more expensive ones I have stuffed into my vanity, but it does. It’s not too creamy or thick, yet it still gives solid coverage without the cakey feeling.

"When I am done with my entire routine, my eyes look lighter and brighter, but not in a way that’s totally obvious — even when photos are taken and the flash is on. Basically what I am saying here is this is a staple beauty product that, IMHO, deserves a place in every makeup bag!" —Kayla Suazo, BuzzFeed Shopping Editor

Get it from Amazon for $4.33+ (available in 16 shades).

18. Or Tarte Shape Tape concealer for the ultimate one-and-done beauty product to make any pimples, under-eye bags, or scars go bye-bye in seconds. No more digging through your makeup bag to find four different products, this is all you need!

Kayla Boyd / BuzzFeed

This is my holy grail concealer! I love it so much that I'm always buying it before I run out because I seriously use it every time I put on makeup. Under eye bags? A pimple? Hyperpigmentation? I DON'T KNOW HER! This stuff seriously covers all my blemishes and it's super easy to apply. The formula is on the thicker side, but it blends wonderfully. It doesn't make you look cakey or leave creases. Plus, it's super convenient to carry around and apply on-the-go. This product is honestly worth the hype.

Promising review: "I love everything about this product. It's soft and creamy and easy to blend into my skin. It lasts all day and doesn't crease!! It also makes it easier for me to wear just concealer on my more lazy days without looking like an incomplete face. LOVE IT." —Trent U.

Get it from Tarte for $29 (available in 30 shades).

19. A 30 shade ColourPop eyeshadow palette with a range of mattes, metallics, and pressed glitters that can help you achieve everything from a more natural soft glam, to a fierce and dazzling look for a night out.

the 30 shade "its a mood" eyeshadow palette
ColourPop

Promising review: "Such a great palette at a great price. The variety of colors is nice, and it has a good mix of matte, shimmer and pressed glitters. The color payoff is good, and they blend nicely. It is also a great combination of neutrals and brighter colors. Would purchase again." —Rebecca B.

Get it from ColourPop for $17 (originally $34). 

20. A jar of O'Keeffe's hand cream that'll really come in ~handy~ to repair painful blisters and cracked skin.

A before-and-after of a very dry hand with many cracks and small cuts compared to a much softer and smoother looking hand with only a couple small dry spots left
amazon.com

Promising review: "Every winter, my fingers and knuckles crack and bleed. I've tried everything on the market to heal my hands. I received this hand cream yesterday and when I put it on, I could tell right away that this was better than anything I'd tried. This stuff started working immediately. I filled all the cuts and cracks on my hands with this cream, and today they are almost healed. I believe that this is the best hand cream ever made on earth." —Steve

Get it from Amazon for $6.98 (also available in packs of two and 12).

21. A lightweight multi-purpose oil infused with pure coffee seed and castor oil that'll moisturize the hair and scalp, while also giving it a glossy, smooth look and promoting hair growth.

Bomba Curls, Nordstrom

Bomba Curls was founded by Lulu Cordero and inspired by her Afro-Dominicana roots. The products are meant to help curly-haired folks naturally boost growth and achieve maximum length retention.

Promising review: "Very lightweight and has a great smell to it as well. It did not weigh down my hair and it gave my hair great shine through out the week." —Nordstrom Customer

Get it from Nordstrom or Bomba Curls for $22.

22. A budget-friendly lengthening mascara to give you a nice dramatic lash, because sometimes that's all you need to feel fabulous — and who really wants to deal with the struggle of putting on false lashes?

Kayla Boyd / BuzzFeed

This mascara is my all-time favorite! It really makes my eyes pop and it's SO affordable! Plus, it's gluten-free and cruelty-free.

Promising review: "My sister suggested Essence Lash Princess False Lash Effect and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long wearing. I go from an eight-hour work day right to the gym and sweat like crazy... and this stuff doesn’t budge! I love it!!" —Carrie E Miller

Get a three-pack from Amazon for $14.97.

Check out my full Essence Lash Princess Mascara review!

23. A Wonder Water moisturizing hair treatment that uses moisturizing agents and amino acids to target damaged areas of your hair and smooth it without weighing it down.

amazon.com

Use this product two to three times per week on wet hair after shampooing. One dose for fine to medium textured hair, two to three doses for thick to curly textured hair, and add one more dose if you have long hair. Use conditioner after if preferred. Avoid applying to your scalp.

Promising review: "I don’t usually do reviews on products, but for this one I absolutely have to. I have 3c type hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would of thought this brand would work on my hair. I have always used ethnic hair products and stayed away from brands such as this one because of the alcohol consumption. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen. Thank you so much!! " —Theressa Hailey

Get it from Amazon for $8.97.

24. Glossier's Boy Brow for a quick and easy way to have your brows poppin'. It'll fill them in, without making them stiff or flakey. If you don't trust yourself with a brow pencil or pomade (@ me) then this is definitely the move!

BuzzFeed Shopping editor showing the before-and-after of her eyebrows looking more filled in and defined
Anamaria Glavan / BuzzFeed

This product is loved by one of our editors! Read more about the Glossier products we really love (it's #5 on the list)!

Here's an excerpt: "The creamy formula, which comes in blond, black, clear, and brown (which is what I used!), goes on smoothly and doesn’t require a lot of product to do the job.

Boy Brow does exactly what the Glossier brand claims to do; it gives me a filled-in eyebrow that doesn’t look filled in. The finish looks natural, which is exactly what I wanted — my facial caterpillars have never looked better." —AnaMaria Glavan, BuzzFeed Shopping Editor 

Get it from Glossier for $16 (available in five shades).

25. A simple gel face cleanser, because it's gentle, clean, eye-safe, and soap-free. It's infused with rosewater and ceramides that'll leave your skin feeling refreshed and nourished.

the bottle of face cleanser
the bottle of face cleanser
Versed

Promising review: "This is a simple cleanser, but it does everything I need a simple cleanser to do. It cleanses without stripping the skin, it doesn't leave any residue, and it is eye-safe. It is slightly peppermint-y, but it doesn't sting my skin or eyes, which is something I was definitely worried about at the beginning. Because it is so gentle, I typically use this as a second cleanse or my cleanser in the morning. Overall, it is such a great cleanser and I enjoy having it in my routine." —MOREBEVERLYCHERIE

Get it from Versed for $9.99.

26. Or a creamy face wash formulated with plant extracts for a soothing morning or night wash to have your face feeling supple and plump, without the stripping or drying. 

Blume is a Woman- and POC-owned brand that specializes in effective skincare and thoughtful packaging. A portion of the proceeds from each sale goes to Days for Girls, a non-profit that works to provide women around the world with proper education and safe resources for menstrual health. 

Promising review: "I have sensitive, dry skin and this is the perfect product! It’s cleans my face without drying it out and feels amazing! My skin feels smooth, clean, and moisturized!" —Elena R.

Get it from Blume for $16.

27. A jar of Neutrogena gel-cream face moisturizer that uses hyaluronic acid to quench thirty skin and lock in hydration. 💦 It's also fragrance-free, oil-free, and dye-free!

Reviewer holding bottle in hand
Reviewer face after using cream
BuzzFeed / Kayla Sauzo

Promising Review: "This is the most amazing moisturizer I have ever used. I have an oily T-Zone, and have always had a hard time with moisturizers feeling greasy on my skin. This one is so light but so effective. A tiny little bit covers your entire face, and it feels like you have nothing on your face at all. You're left with your skin feeling soft and smooth. When I tell people that I'm going to turn 53, they never believe me. They say I look 35. Thank God for this product!" —Charlotte Wooden-Hillis

Get it from Amazon for $17.12.

28. A watermelon sleeping mask by Glow Recipe — it uses hyaluronic acid and AHAs to help give you a skin-smoothing and radiance-boosting overnight facial. "Is that the sun illuminating the room? Nope, it's just my face." —You after waking up from a night of using this mask

the jar of pink sleeping mask
Sephora

Promising review: "I've never had such immediate results from any other product before. Not only does it smell incredible (like a watermelon Jolly Rancher), but I wake up with an even complexion every time. Could not recommend more." —veganbritt

Get it from Sephora for $45.

29. A set of five creamy, highly pigmented eyeliners that'll stay on all day long. They're made with aloe vera extract and vitamin E so they're moisturizing — and they're the perfect excuse to start trying a ton of new beauty looks.

Kulfi Beauty

Kulfi Beauty was founded by Priyanka Ganjoo and named after a type of South Asian ice cream. She created the brand after noticing a significant lack of seeing South Asians represented in the beauty industry.

Promising review: "I wasn’t always an eyeliner person, but these Kajals have won me over! Now I find that my makeup looks incomplete unless I use one (or three) of these gorgeous colors!!" —Sarah N

Get it from Kulfi Beauty for $85.

30. And an orange vanilla conditioning detangler spray made with vegan, plant-based ingredients to make after shower brushing a whole lot less painful and time-consuming.

amazon.com

Promising review: "The BEST detangler out there, and I have tried them all...even the expensive leave-in conditioners that say they detangle also. Bonus: your hair smells like those orange/vanilla popsicles that are so good. I have long, thick hair and I use a wide tooth comb after the shower. I spray this on all over and have zero trouble getting through my hair! So nice!" —Alyssa V

Get it from Amazon for $5.49.

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Some reviews have been edited for length and/or clarity.