The Story Of Kaye Publicity

Kaye Publicity turns 5 this month, so here’s some insight into how we got our start in book PR.

1. Once upon a time, there was a girl who loved books.

So, when it was time to go to college, she decided to attend Columbia College for creative writing. There, she not only honed her writing skills but learned about different types of writing (reviews, features, grant writing, etc.)

2. She became a book critic and freelance writer.

Through her contacts at Columbia, she began reviewing books for the Chicago Sun-Times, Time Out Chicago, Crimespree Magazine, and others. She loved discovering new books and new authors, and sharing their work with the world.

3. But the reviews weren’t always positive…

Sometimes, she didn’t like the book and would be forced to write a negative review. She realized that if she loved promoting books and telling people what to read, being a book critic may not be the best fit.

4. In 2009, she attended a writer’s conference.

(it’s called networking)

5. And met Jamie Freveletti

Dana and Jamie knew each other from the Chicago literary community, but it was at this conference where they really had a chance to talk shop.

6. Jamie’s debut novel was launching in a few months…

…and she was interested in hiring a publicist. As a book critic, Dana dealt with publicists all the time, so she offered advice on what Jamie should look for. After about an hour (and a few glasses of wine), Jamie turns to Dana and asks…

7. Why don’t you be my publicist?

Dana used her experience on the other side of the press kit to get media coverage, book a tour, even obtain corporate sponsorship for the book trailer.

8. From there, word spread.

Jamie told all the authors she met about her new publicist and talked about Dana’s creativity and willingness to take risks. In just under a year, Kaye Publicity went from having one author to having 30.

9. It wasn’t long before Kaye Publicity found an office and hired additional staff.

(not to mention plenty of free interns and an office dog)

10. 5 years later, Kaye Publicity is still going strong…

…and still spreading the word about the books we love!

11. Our Team

Thanks for reading, sharing, and spreading the word about great books.

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