Skip To Content

    11 Things From E.L.F. Cosmetics That Reviewers Truly Love

    Everything is 100% cruelty-free, vegan, and fabulous...oh, and under $10.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI β€” prices are accurate and items in stock as of time of publication.

    1. A luxe little pot of cream eyeliner for a look and application so smooth, Santana would wanna sing about it.


    Promising review: "Easy to apply! I bought the black and brown and I apply them with the E.L.F. angled eyeliner brush ($4) and it goes on so well! The consistency is good and stays put throughout the day! The first time I wore it, I had a 16-hour day. This product stays during tears, heat, working out, and the occasional afternoon nap. I recommend this to everyone β€” it is light and perfect." β€”ws_nasir

    Price: $4 (available in three colors)

    2. A double-ended brow pencil and comb to get a natural-looking yet upgraded brow game that'll stay (and slay) all day.


    Promising review: "Amazing! I've bought this same pencil multiple times. For only $2, you can't go wrong. AND cruelty free?! It's inexpensive, but the quality does not suffer. It's easy to use and fill in my brows and it stays all day. I would highly recommend!" β€”Kaykay24

    Price: $2 (available in six colors)

    3. 16-Hour Camo Concealer for anyone who's ready to make like Elsa and "conceal, don't feel (like they need to reapply all day)."


    Promising review: "I am somewhat of a picky makeup person. I have combination, sensitive, reactive, acne-prone skin; finding makeup that actually works for me is SO HARD. But this concealer is outstanding. I've had expensive concealers before, and they don't come close to this. I put this on all my blemishes, and under my eyes. Love this concealer!" β€”witherwings97

    Price: $6 (available in 26 shades)

    4. An unbelievably affordable set of 12 brushes that'll probably make you wonder why you ever splurged on fancy brushes.


    The set includes an eyeshadow smudge sponge, lip brush, eyeshadow brush, blending eye brush, defining eye brush, brow and eyelash wand, brow brush and comb, foundation brush, bronzer brush, full face brush, concealer brush, and eyeliner brush.

    Promising review: "I took a gamble buying this big set because the price was so good! Score! I was worried they would be as cheap as their price but they are the best quality brushes I've ever used. I'm seriously super impressed! The foundation brush has completely changed how I put on my foundation! I use E.L.F. Flawless Finish foundation ($6) and I feel like I'm painting a work of art! Everything goes on very smooth and blended and it's easy to build extra layers of coverage without loosening what's already out on. The different eyeshadow brushes do their job well, and there's enough in the pack to play with different colors at once. The eyeliner smudge brush is the real MVP. I use the E.L.F. Daily Brush Cleaner spray ($4) between every use (just make sure you wipe it all off and it dries fully). The concealer brush is a bit small but good for covering up pimples with a delicate touch." β€”MeggyLane

    Price: $12

    5. Primer-Infused Blush for a ~cheeky~ look that lasts.


    Promising review: "I've been using this blush in 'Always Rosy' and it has become my favorite blush. I have fair to light combination skin and this not only is a perfect color but applies smoothly and lasts far longer than even my higher-end products. I highly recommend trying a shade in this formula. I think you will be very pleased." β€”Kasia555

    Price: $6 (available in seven colors)

    6. A low-key miraculous acne spot treatment gel that'll send pimples packing so fast, they'll forget their toothbrush at home.


    Promising review: "I have tried every single product prescribed by a dermatologist, even Acutane, and my acne never went away. I finally was able to get it under control with vitamins and face washes, but I still had annoying LARGE pimples that never went away. I bought this after hearing about it and applied it generously in the morning to my pimples, and the swelling was down by nighttime! I applied again that night and woke up to find them almost completely gone!" β€”mikaylamadison

    Price: $3

    7. An amazingly affordable primer mask to help you get glowing and leave your face primed for a great makeup look in a far more luxe and spa-like way than your usual liquid primer.


    It's made with vitamin C, vitamin B3, and hyaluronic acid.

    Promising review: "I used this mask right before an event. OMG, this stuff is amazing! It leaves my face so smooth. My makeup application was flawless and glowing! It smells so good too, very soothing. My makeup lasted pretty much all evening without having to retouch. I don't know if it really blurred pores, because I don't really have that issue, but overall it just makes your face looks so good and hydrated. I just ordered more!" β€”Jules78

    Price: $0.80 (originally $2)

    8. A matte lip color in pencil form made with vitamins A, C, and E to pamper your pout.


    It's got a built-in sharpener at the other end!

    Promising review: "This is a great matte that can be used for all-over color or as a liner. It's not drying β€” you can actually rub your lips together right after applying. It lasts a decent amount of time. It's one of my favorite lip colors." β€”Kara K.

    Price: $1.60 (originally $4, available in nine shades)

    9. A wallet- and travel-friendly mini eyeshadow palette that's super blendable and perfect for folks who are on-the-go or on a budget.


    Promising review: "What more do you need? I have them all now. They are perfect and compact with great color payoff. For the price you cannot go wrong; have the whole range to do amazing eye looks. The matte colors are intense and the shimmers are beautiful." β€”Bizzarebird

    Price: $3 (available in eight colors)

    10. Poreless Putty Primer, the perfect hydrating base to lock in any makeup masterpiece.


    Promising review: "I was initially using Tarte's putty primer (don't remember the name of it) but I decided to get this after I had gifted it to my boss and she raved about it. HOLY MOLY. For this price I can literally get a better base for my foundation than the $37 Tarte product that clogged my pores and made me break out. It has been an absolute game changer!" β€”Pandamonium79

    Price: $8

    11. A luscious, vitamin E-fortified lip gloss you'll want to have in your bag at all times.


    Promising review: "I originally bought this in clear and loved it, so I was so excited to see more colors! I'm a Chapstick fanatic, but I have given up my Chapstick for this stuff! It keeps my lips hydrated and soft without looking like too much on my lips. I really like the Wild Rose color. It's just a little bit of pink that looks natural. I would love to see even more colors in the future!" β€”Cnicole1103

    Price: $1.20+ (available in 10 colors)

    Basically everyone reviewing these products:


    The reviews used in this post have been edited for length and/or clarity.

    Shopping for something specific? Check out BuzzFeed Reviews to find the best things for every budget!


    Need A Shopping Buddy?

    Get great products - from pros in the fine art of buying stuff online - delivered to your inbox!
    Newsletter signup form