Why it's great: Like RiRi herself, the pieces are effortlessly cool. Her fun slide sandals have been the It item for the past few seasons, and are both super cozy and super stylish. Also, who besides Robyn Rihanna Fenty would make up a school called "Fenty University" just so its swag could read "FU?"
Pricing: Clothing starts at $60.
What they carry: Women's sizes XS-XL, plus accessories, men's sizes, and shoes.
Stuff we love: cropped vintage tee for $60 (left, sizes XXS-M, three colors), faux-fur pool slides for $90 (right, sizes 5.5-9.5, two colors), lead cat slide sandals for $89.95 (sizes 4-9, three colors), cropped tank for $70 (sizes XS-XL), lacing long bra for $182 (sizes XXS-L), varsity pencil skirt for $140 (sizes XS-XL, two colors), messenger bag for $150, and men's hooded panel sweatshirt for $160 (sizes XS-L).
Where to get it: Puma, ASOS, Nordstrom, Bloomingdale's, Zappos, Foot Locker, Shopbop, or Neiman Marcus.