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Accio awesome stuff.
Why they're great: The selection is basically endless, you'll find stuff no other fans will have, AND you'll get to support independent artists and small businesses! Truly magical. Some can't-miss shops you should check out ASAP? KatieAbey, Sunsetroadco, and ImBookishandBakewell.
Price range: Varies by shop
Get the book page earrings from Gabigabiheyshop for $16.99, four pairs of the punny house socks from KatieAbey for $30.48 (get an individual pair here), and the wine glass from KatahdinDesignStudio for $14.
Why they're great: For every $10 you spend, Box Lunch will donate at least one meal to Feeding America and guarantees at least 5 million meals will be donated by the end of January 2021. They're one of the best places to find Loungefly's amazing fandom bags for HP and beyond, and they've got tees and gear for men, women, AND kids. Madam Malkin is shaking.
Price range: Most products under $80
Get the Forbidden Forest-printed shirt for $44.90 (available in sizes S-2X) and the pin backpack for $79.90.
Why they're great: Lego and Funko collectors will feel like they're looking into the Mirror of Erised and seeing their wildest dreams come true with this one stop-shop for the geeky delights and the books they're based on. Oh, and I am personally thrilled by the magical menagerie of Potter-themed plush, including some I'd never seen before.
Price range: Most items under $100, but collector's items go up to $395
Get the Hermione's Patronus Funko Pop! figure for $9.99, the Triwizard dragon challenge Lego set for $29.99, and the Marauder wands set for $159.99.
Why they're great: Unless you've actually grown up in the startlingly tech-free wizarding world, I feel like I don't need to Mugglesplain Amazon to you. But still, you may not realize how many unique goodies, as well as collector's items, the supersite has to offer. Want some examples? Check out this roundup of Harry Potter products you can get on Amazon.
Price range: Varies widely, but there are tons of goodies under $50
Get the Golden Snitch fidget spinner for $11.98, The Unofficial Harry Potter Cookbook for $10.95, and the plush chocolate frog for $39.
Why they're great: Everything is official merch, including the super splurge-worthy replicas of movie props. Also, I just discovered their personalized shop and got my holiday wishlist sorted faster than Draco Malfoy was sorted into Slytherin. Yes, people, you can finally get your own Hogwarts letter. And also a life-size Jude Law Dumbledore to do with what you will. 😉
(Pssst...the Wizarding World shop is a similar licensed online store, and while it's got a very pretty layout, I find WB Shop easier to navigate).
Price range: $15–$360
Get the personalized Hogwarts letter for $24.95+ (available in four sizes), the personalized jersey for $59.95 (available in sizes S-4XL and with the number one or seven on the back; find the other houses and kid's sizes here), and the life-size young Dumbledore cutout for $34.95.
Why they're great: The stuff is beautiful and high quality, so it's quirky and chic at the same dang time. I have several velvety pillows from the line and they're some of my absolute favorite things in my apartment! Plus, they add new stuff regularly.
Price range: $25–$400
Get the pin board for $179, the Hedwig beanbag for $189+ (available as just the cover or with the insert included), and the Nagini earring holder for $64.99 (originally $129).
Why they're great: I have Alex and Ani bangles that I wear every single day — they're affordable but still nice enough to be a treasured piece of personal jewelry. Their signature bangles are super easy to stack, and their necklaces and rings are all adjustable so you can get the perfect length and fit. Also, you can tell their HP collection was designed by a real fan — it's not just generic lightning bolts and Hallows symbols, but other fave quotes, spells, and magical items, too. The brand and some of the line is also carried on Amazon!
Price range: $16–$129
Get the "'After all this time?' 'Always'" bangle set for $59 and the Time Turner necklace for $58.
Only show me Hufflepuff products, pls and thank you.
Why they're great: Target is always the place to go for fun and affordable finds and impulse buys, but their selection of delightful Potter products (some of which even I haven't seen before) is making me think the store might also be run by a Legilimens. They're reading my mind and giving me exactly what I want.
Price range: Pretty much everything under $100
Get the slipper socks for $12 (available in sizes S/M and M/L) and the reversible sequin pillow for $19.99.
Why they're great: I don't really like cooking and I find most kitchen products boring, tbh — but Harry Potter kitchenware might actually make me want to cook, especially since it's made by such a well-respected brand. If you can't work real magic with a wand, work some magic with a Ravenclaw spatula.
Price range: Under $70
Get the cookie cutters for $13.56 (originally $16.95) and the sandwich cookies for $24.95.
Why they're great: Boden is a charming British brand that has great quality (but not overpriced) clothes for kids and adults. Their designs are always whimsical and creative, and the HP collection is no exception. Rude that it wasn't wasn't around when I was a kid but okay.
Price range: $26–$75
Get the Hedwig dress for $48 (available in sizes 2-3y–11-12y) and the magical creatures pajamas for $38 (available in sizes 3y–14y).
Why they're great: The chain store is known for great deals and has lots of sales so you can save some Galleons (and Sickles and Knuts). They even carry Harry Potter Legos!
Price range: $7–$150
Get the hair tie set for $11.20 (originally $16) and the Gryffindor suit for $119.99 (available in sizes 40-46 regular).
Why they're great: Their selection is huge, and of the products I've tried, I find the stickers, tote bags, and posters to be the most exceptional quality. I'm talking the best and most resilient stickers out there (I've moved mine between laptops multiple times), gorgeous glossy posters, and tote bags that can handle a whole day at Comic Con. I also have a great pillow, mug, and notebook from here! It's one of my go-to gift destinations for geeky friends (and for all my friends when they shop for me) because you're bound to find something totally unique.
Price range: Varies by product type
Get the AVPM tote bag from lej123 for $23.58+ (available in three sizes) and the sticker from NostalgiaGang for $7.28+ (available in three finishes and four sizes).
Why they're great: Most pieces are made of the brand's signature smooth and stretchy material. I have a couple of pieces by them (both Harry- and non-Harry related) and both are compliment magnets. I have the overall shorts above in a different print, and they make me feel so cute and are way easier to adjust than other shortalls I've tried. I just recommend sizing up!
Price range: $29.49–$91.08
Get the overalls for $71.42 (available in sizes XXS-XL) and the sports bra for $29.49 (originally $38.66).
Why they're great: One of the main things you'd do at the theme park (which has dreamy recreations of Hogsmeade and Diagon Alley stores) is shop, right? You might as well treat yourself to the same spree online. In addition to traditional souveniers like toys and apparel, the shop has impressive prop replicas, character wands, and quality costumes and robes. I got my Hufflepuff robe at the Orlando park ages ago and it's held up well — it even has a wand pocket!
Price range: $12–$375
Get Hermione's Yule Ball dress for $375 (available in sizes S-XL), The Bertie Bott's for $12, and Hagrid's umbrella for $75.