Here is the best prank you can play on your friend while he's testing an Oculus Rift in a Russian shopping mall:
Just when the video of a rollercoaster reached the top, his friend pushes him:
And he freaks out.
And keeps freaking out...
And continues to freak out until people come scrape him off the floor.
One thing: Something about this seems like it MIGHT be staged, but we're not sure. It's funny either way.
Katie Notopoulos is a senior editor for BuzzFeed News and is based in New York. Notopoulos writes about tech and internet culture is cohost of the Internet Explorer podcast.
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