The acquisition announcement is a an awkward moment, one of the high water marks in passive agressive writing. You have to convey the news in an upbeat way, but everyone knows that it means a few people will get rich, some people will lose jobs, or maybe the company just won't exist anymore. Express some gratitude to the users and/or employees, maybe talk about how "thrilled" you are. Many of these products simply don't exist anymore, or like mail client Sparrow are forever frozen in time, never to be updated again.
Music video director Jordan Fish, who made an amazing "choose your own adventure" video for Chairlift's "Met Before", put together a tumblr of splash pages of acquisition announcements into the tumblr "We've Been Acquired".
You can tell a lot about a company by the way it describes its acquisition.
DRIVEpm --> Microsoft
Sparrow --> Google
LabPixies --> Google
BumpTop --> Google
Snaptu --> Facebook
Push Pop Press --> Facebook
yobongo --> Mixbook
HipChat --> Atlassian
TechCrunch --> AOL
Katie Notopoulos is a senior editor for BuzzFeed News and is based in New York. Notopoulos writes about tech and internet culture is cohost of the Internet Explorer podcast.
Contact Katie Notopoulos at firstname.lastname@example.org.
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