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Here's A Tumblr For Photos Of Bros In Startup Shirts

Important work is being done here.

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Cory Sklar lives in San Francisco and has seen his fair share of men wearing t-shirts with startup names on them. But Cory is no passive observer. No. He decided to do something about it.

He started a blog.

That, dear reader, is the complicated and arcane origin story of Dudes In Start Up Shirts.

Cory told BuzzFeed News he wishes to express no opinion on the shirt wearers; he is merely observing them, like Jane Goodall but for startup bros with bad fashion taste. The photos come from a mix of reader submissions and his own snaps.

Please enjoy this important piece of cultural anthropology.


Katie Notopoulos is a senior editor for BuzzFeed News and is based in New York. Notopoulos writes about tech and internet culture is cohost of the Internet Explorer podcast.

Contact Katie Notopoulos at

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