Tech

20 Million People LinkedIn Just Tricked Into Tweeting About LinkedIn

LinkedIn sent out emails notifying 20 million people they were in the top 10% of most viewed profiles. These people couldn't resist bragging about it on Twitter.

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This morning, LinkedIn sent out an email blast to about 20 million people letting them know they were in the top tier of most-viewed profiles. The notifications told you if you were in the top 1%, top 5%, or top 10%.

Michelle Wetlzer of Keen.io noted that since LinkedIn has 200 milllion users, this means 20 million people got a big ego boost this morning. Sounds a little less exclusive when you think of it that way. It's a clever way to make your most loyal userbase feel extra special, and definitely to click onto that "read more" button.

It also fanned the flames of vanity for quite a few LinkedIn users on Twitter. The notification came with a handy pre-written Tweet announcing their special status. These LinkedIners just couldn't resist taking the bait:

The 1%-ers

The LinkedIn elite. All 2 million of them.

Hurray! I have one of the top 1% most viewed @LinkedIn profiles for 2012. http://t.co/jrOOazzt (this cracks me up by the way)

Hurray! I have one of the top 1% most viewed @LinkedIn profiles for 2012. http://t.co/jrOOazzt (this cracks me up by the way)-- Sharon Cook

Hurray! I have one of the top 1% most viewed @LinkedIn profiles for 2012. (I'm so poppppulllarrrrrr). http://t.co/QlkJ5PJV

Hurray! I have one of the top 1% most viewed @LinkedIn profiles for 2012. (I'm so poppppulllarrrrrr). http://t.co/QlkJ5PJV-- Jenny Foss

Hurray! I have one of the top 1% most viewed @LinkedIn profiles for 2012. http://t.co/bNzITYqt

Hurray! I have one of the top 1% most viewed @LinkedIn profiles for 2012. http://t.co/bNzITYqt-- Andre Freire

Hurray! I have one of the top 1% most viewed @LinkedIn profiles for 2012. http://t.co/K5FbjMZD

Hurray! I have one of the top 1% most viewed @LinkedIn profiles for 2012. http://t.co/K5FbjMZD-- Jon Turino

Hurray! I have one of the top 1% most viewed @LinkedIn profiles for 2012. http://t.co/7T96NCrG

Hurray! I have one of the top 1% most viewed @LinkedIn profiles for 2012. http://t.co/7T96NCrG-- Zafer Betoner

Hurray! I have one of the top 1% most viewed @LinkedIn profiles for 2012. http://t.co/i4Nnkum6

Hurray! I have one of the top 1% most viewed @LinkedIn profiles for 2012. http://t.co/i4Nnkum6-- Katherine Kennedy

The 5%-ers

Meh.

Hurray! I have one of the top 5% most viewed @LinkedIn profiles for 2012. http://t.co/MWyBhVes

Hurray! I have one of the top 5% most viewed @LinkedIn profiles for 2012. http://t.co/MWyBhVes-- Laura Dotolo

Wow! What a surprise to find I have one of the top 5% most viewed @LinkedIn profiles for 2012. http://t.co/0tRSlFhG #whoknew

Wow! What a surprise to find I have one of the top 5% most viewed @LinkedIn profiles for 2012. http://t.co/0tRSlFhG #whoknew-- Kate Olsen

I have one of the top 5% most viewed @LinkedIn profiles for 2012. Kind of a big deal #vivalaemilia http://t.co/VGmRUvZa

I have one of the top 5% most viewed @LinkedIn profiles for 2012. Kind of a big deal #vivalaemilia http://t.co/VGmRUvZa-- Emily Pawlak

Hurray! I have one of the top 5% most viewed @LinkedIn profiles for 2012. http://t.co/sJKlJucH

Hurray! I have one of the top 5% most viewed @LinkedIn profiles for 2012. http://t.co/sJKlJucH-- Ellen Resnick

The 10%-ers

Such plebes.

Hurray! I have one of the top 10% most viewed @LinkedIn profiles for 2012. http://t.co/qO4joT5b || Wow!! @.@

Hurray! I have one of the top 10% most viewed @LinkedIn profiles for 2012. http://t.co/qO4joT5b || Wow!! @.@-- Priscilla Aragon

Hurray! I have one of the top 10% most viewed @LinkedIn profiles for 2012 in Slovenia. http://t.co/0d573P5n

Hurray! I have one of the top 10% most viewed @LinkedIn profiles for 2012 in Slovenia. http://t.co/0d573P5n-- williamwagner

Hurray! I have one of the top 10% most viewed @LinkedIn profiles for 2012. http://t.co/Mw31snHH

Hurray! I have one of the top 10% most viewed @LinkedIn profiles for 2012. http://t.co/Mw31snHH-- Cessy Meacham

Hurray! I have one of the top 10% most viewed @LinkedIn profiles for 2012. http://t.co/LxSr4kcB

Hurray! I have one of the top 10% most viewed @LinkedIn profiles for 2012. http://t.co/LxSr4kcB-- Matthew Ross Downing

Just been informed that I have one of the top 10% most viewed profiles on @LinkedIn for 2012. Have we connected yet? http://t.co/ujjFNLF7

Just been informed that I have one of the top 10% most viewed profiles on @LinkedIn for 2012. Have we connected yet? http://t.co/ujjFNLF7-- Abbie Huff

Hurray! I have one of the top 10% most viewed @LinkedIn profiles for 2012. Or should I be scared of stalkers? http://t.co/gxdokIin

Hurray! I have one of the top 10% most viewed @LinkedIn profiles for 2012. Or should I be scared of stalkers? http://t.co/gxdokIin-- Jefferson Denim

Proud to be one of @LinkedIn's top 10% most viewed profiles. Thank you!! http://t.co/xjHeWR5z

Proud to be one of @LinkedIn's top 10% most viewed profiles. Thank you!! http://t.co/xjHeWR5z-- Greg Saperstein

Katie Notopoulos is a senior editor for BuzzFeed News and is based in New York. Notopoulos writes about tech and internet culture is cohost of the Internet Explorer podcast.

Contact Katie Notopoulos at katie@buzzfeed.com.

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