This morning, LinkedIn sent out an email blast to about 20 million people letting them know they were in the top tier of most-viewed profiles. The notifications told you if you were in the top 1%, top 5%, or top 10%.
Michelle Wetlzer of Keen.io noted that since LinkedIn has 200 milllion users, this means 20 million people got a big ego boost this morning. Sounds a little less exclusive when you think of it that way. It's a clever way to make your most loyal userbase feel extra special, and definitely to click onto that "read more" button.
It also fanned the flames of vanity for quite a few LinkedIn users on Twitter. The notification came with a handy pre-written Tweet announcing their special status. These LinkedIners just couldn't resist taking the bait:
H/t Matt Handler
Katie Notopoulos is a senior editor for BuzzFeed News and is based in New York. Notopoulos writes about tech and internet culture is cohost of the Internet Explorer podcast.
Contact Katie Notopoulos at email@example.com.
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