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1.Target is great for a shopper who knows what they want. Just use the chart (at the bottom of product pages) that ranks towels by absorbency, softness, durability, etc., so you can quickly weigh your options and decide what's best for you.
2.Amazon serves as your basics heaven and is a go-to for bundle deals. You'll be able to score great prices on even organic and Turkish cotton.
3.Macy's has private label brands at three different price points, including a Martha Stewart label! They have a great range of traditional to modern patterns, colors, and materials.
4.H&M sells towels with cool and fun prints that are made using fancy techniques, like jacquard, at a not-so-fancy price point.
5.Walmart offers no frills or fuss bath towels at a great low price to boot.
6.Bloomingdale's has a large selection of designer towels plus a private label line (Hudson Park!) which has a quality and price you'll find super hard to beat.
7.Snowe specializes in bath towels that are made of 100% long-staple fibers (which is hard to grow and means high quality), dry quickly, and actually get softer over time.
8.World Market offers many trendy towels at modest prices so you can dry yourself off in true style.
9.Serena and Lilly puts a spin on the classic Turkish cotton towel by experimenting with twisting and weaving the yarn in special ways to be lightweight, soft, and gentle on the skin.
10.Bed Bath & Beyond sells a large selection of personalized towels in more exciting ways than just adding a colored border or your monogram.
11.Coyuchi offers a subscription service for towels in a unique way. You'll receive new towels every few months when returning your old ones so they can renew, recycle, or upcycle them (aka, make sure they don't end up in landfills).
12.Viva Terra has a fair-trade and eco-friendly focus for all their products, meaning many of their towels are made in eco-efficient factories that help to offset CO2 emissions.
13.Weezie creates their towels in a family-owned factory in Portugal to give you top-notch quality. Not only are they soft, fluffy, and beautiful, but you can add some personal touches at checkout.
14.Restoration Hardware has splurge-worthy but luxuriously soft towels that are for sure worth the extra money.
15.Boll & Branch makes their towels with a transparent supply chain so you know your towels are made in factories that treat their workers with respect and support the environment. Plus, they only use organic cotton.
16.Brooklinen breaks down their towels into three simple categories that are all made of Turkish cotton so you're not overwhelmed with a bunch of options, but still get a soft and cushy towel no matter what.
17.Kohl's has a huuuge variety of basic and traditional towels, as well as children's bath towels if you're looking for your little one.