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7 Things I'm Sure You Didn't Know About John E. Kennedy

Who??

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DISCLAIMER: This is not the Kennedy we're talking about

Giphy / Via giphy.com

Although the Kennedy we are talking about is equally handsome and photogenic

I mean c'mon, look at this guy

But he did some pretty cool things in advertising, too.
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But he did some pretty cool things in advertising, too.

He was basically your Don Draper of the early 1900's

Giphy / Via gph.is

Maybe without all the cigarettes, though.

He is known as a forefather of modern advertising

So basically if George Washington wrote copy and had a sick mustache they would be the same person

He's actually from Canada

Giphy / Via gph.is

So he was probably really nice

One time he sent a note to the manager at the Lord and Thomas advertising firm saying "I can tell you what advertising is"

Giphy / Via gph.is

Yeah he got the job.

And he actually kept good on that promise bringing the company's sales from $2.5 million to $3.2 million by the time he left the company.

Giphy / Via gph.is

And if you're skeptical as to whether or not there were real advertising firms around in the late 1800's and not just people riding around on horses panning for gold, here's proof:

I was just as surprised as you are.
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I was just as surprised as you are.

But back to Kennedy, he made two very substantial contributions to advertising. He defined advertising as "salesmanship in print" and created "reason-why" copy

Giphy / Via gph.is

What are those you ask? Who knows! But they were very important!

He didn't think ads had to be pretty and flashy to be effective. He always pitched the rational and unadorned version.

Giphy / Via gph.is

Remind you of anyone if they were in advertising?

Finally, his style was seen as "the foundation stone of successful advertising"

So basically if it weren't for him, Mad Men wouldn't exist and we wouldn't be able to drool over Don Draper every week.

So thank you John E. Kennedy, you da real MVP

Giphy / Via gph.is
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