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7 Things I'm Sure You Didn't Know About John E. Kennedy


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He is known as a forefather of modern advertising

So basically if George Washington wrote copy and had a sick mustache they would be the same person

And if you're skeptical as to whether or not there were real advertising firms around in the late 1800's and not just people riding around on horses panning for gold, here's proof:

But back to Kennedy, he made two very substantial contributions to advertising. He defined advertising as "salesmanship in print" and created "reason-why" copy

Finally, his style was seen as "the foundation stone of successful advertising"

So basically if it weren't for him, Mad Men wouldn't exist and we wouldn't be able to drool over Don Draper every week.

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