It's the Nerdfighters over the Directioners, and, as of this week, the trailer for The Fault in Our Stars has surpassed that of One Direction: This Is Us as the most "liked" movie trailer ever on YouTube. In views, neither is close to, say, the U.K. Iron Man 3 teaser from 2012, which was fans' first glimpse of that movie, and has been viewed more than 58 million times.
But The Fault in Our Stars trailer, viewed more than 17 million times, has (at the time this post was published) 272,320 likes, representing a deep level of engagement with the material. That's perhaps not a surprise considering the fanaticism surrounding the book on which the movie is based, and John Green, the author of that book.
Will this passion translate into good business for the film? The One Direction movie did only meh at the box office, but that was a concert film.
The Fault in Our Stars opens on June 6 and tells the story of the relationship between Hazel Grace Lancaster (Shailene Woodley) and Augustus Waters (Ansel Elgort), two teenage cancer survivors. Having seen the movie, I say this to you: Bring your damn Kleenex.