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The Bill Cosby #CosbyMeme Hashtag Backfired Immediately

Like, immediately. And it's now been taken down — updated!

On Monday, Bill Cosby — or more likely one of his representatives — posted a tweet asking fans to meme him. The link led to a meme generator on billcosby.com.

Go ahead. Meme me! http://t.co/uM3KSji8or #CosbyMeme

Right away, Twitter users began subverting the meme generator to comment on the 2006 rape allegations against Cosby. (He has never been charged with sexual assault.)

The accusations have re-emerged in the past year after NBC announced it was developing a sitcom with him, a recent biography of Cosby opted not to report on the allegations, and Hannibal Buress called Cosby a "rapist" during his comedy act.

Cosby's publicist did not respond to a request for a comment from BuzzFeed News.

Monday night, the meme generator was removed from Cosby's website, and his tweet soliciting the fan interactivity disappeared. Cosby's publicist did not respond to another request to comment.

Here are a few of Twitter's offerings that illustrate the PR disaster.

RT @DadSelfie: Here you go @BillCosby! #CosbyMeme

Oh man, these are making my day! #CosbyMeme

How's this, did I do this right? RT @BillCosby: Go ahead. Meme me! #CosbyMeme

AYO BILL RT @BillCosby: Go ahead. Meme me! http://t.co/TzrXGcQ6Zf #CosbyMeme

Be Careful what you wish for. #CosbyMeme

I could do this all day. #CosbyMeme #cosbyproblems

Ohhh...#Cosbymeme is all "we'll email you when it's approved" ..they ain't stupid..but screenshots

Someone really thought #COSBYMEME was a good idea?