10 Brands That Actually Practice The Inclusivity They Preach

Inclusive > exclusive.

The fashion industry has been known for decades as being so elitist that inclusivity has been on the back burner. Over the past few years, however, the industry has started to shift in a new direction.

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I want to highlight 10 brands that are preaching inclusivity and practicing it as well:

1. Fenty Beauty & Fenty Skin

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When it comes to making sure everyone feels included, no one does a better job than Rihanna and Fenty. Using models from the ages of 18-60, with different body shapes, and who identify as men, women, and nonbinary people, Fenty truly GETS it. 

Rihanna recently told the AP about her vision for Fenty, saying, "Inclusivity is part of the brand, always. We don't believe in division. We do not believe in excluding anyone."

2. American Eagle

Aerie

AE uses models of all walks of life. They've put a spotlight on models with vitiglio, down syndrome, and other disabilities — making it a bright spot in the fashion industry.

In 2016, the brand spoke to BuzzFeed News about their decision to feature more diverse models, explaining, "Our customers want honesty and they want to be heard — social media has allowed us to engage with our girls in a whole new way... We don't believe in flaws and believe real beauty should be shown in a natural unaltered way."

3. Haus Laboratories

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Lady Gaga's Haus Labs is a clean, 100% recyclable, innovative makeup brand. The brand is gender inclusive and one of the few cruelty-free cosmetics brands with a mission of spreading creativity and love the right way.

Gaga told WWD, "Haus Labs is for you no matter who you are, no matter your gender, age, shape/size, skin tone, confidence or your knowledge of makeup."

4. Parade

Instagram: @parade

Parade is becoming a Gen Z favorite, and the company has launched gender- expansive underwear thats killing it in the market due to its accessibility and inclusiveness. Parade CEO Cami Tellez spoke to Elle about the launch of the brand, saying the line is "the step past inclusion."

Parade offers briefs, thongs, boy shorts, and more — with the best part being that the sizes range from XS to 3XL.

5. Jessica Alba's Honest Beauty

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Jessica Alba's Honest Company does it all: whether it's fashionable diapers for babies, detergents and wipes, or products for moms of all walks of life, Alba makes an intentional product for the buyer. Beyond that, Alba has been advocating for inclusivity in the workplace for years and makes sure women's careers at Honest aren't impacted by becoming mothers.

She explained the changes she's made to her company to the The Hollywood Reporter in 2019, saying, "I brought on business partners, and they weren’t always aligned with what I wanted to do. It’s been a very interesting and challenging thing, because like I said in the beginning, my co-founders didn’t understand why it’s so important, because I was the only woman. There are very few companies that understand the value of diversity and the value of women and women in the workplace.”

6. Girl with Curves

Instagram: @girlwithcurves

Since its foundation in 2011, Girl with Curves does a wonderful job of making women feel amazing. Tanesha Awasthi explained her mission with the brand as being "to empower women with the confidence to feel amazing at any size."

Sizes ranges from size XXS-5X, and the company brings a modern-meets-classic collection to QVC.

7. Pharrell Williams' Humanrace

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Humanrace products are a vegan skincare line from the mind of Pharrell that caters to all. He told High Snobiety, "Humanrace Skincare doesn’t differentiate by race or gender. We’re creating for humans; we’re all born in the same skin."

As for why he entered the space to begin with, he added that "It’s because I feel like maybe I might be able to offer a unique point of view that doesn't exist, which is usually the motivation for me to enter any kind of space. If it doesn't exist, I'm inspired to check it out and see where it goes."

8. Adidas

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A frequent collaborator with Pharrell, Adidas is one of the best sports brands in the world. Last year, Adidas created a liquid billboard in the Middle East to highlight that one-third of women globally feel uncomfortable swimming in public. The brand used Middle Eastern athletes as ambassadors, putting a spotlight on those athletes, and it won the Outdoor Grand Prix at Cannes Lions Awards.

9. Alicia Keys' Keys SoulCare

Instagram: @keyssoulcare

Known for her "no makeup" looks and self-love journey, Keys' cruelty-free skincare line is very proud of being great for different skin textures. The amount of intention and time Alicia Keys put into this brand's inclusiveness is obvious from the inclusiveness of the skin tones to the brand's influencers and models.

She told Ulta Beauty about her inspiration for SoulCare: "Personally, I’ve always struggled with my skin and eventually I realized it was because of the energy I was carrying, toxic emotions or relationships that played a big part in how I reflected from the inside out. I realize self-care — self-love, really — has always been super important to me. And I know for a fact we aren’t often taught how to access it for ourselves. So, this is a new accessible way to look at the process."

10. Target

target.com

Clothing-wise, Target is as inclusive as it comes. Recently, the company announced that social media star Tabitha Brown will launch her size-inclusive clothing line. The capsule clothing brand will have both standard and plus sizes ranging from XXS through 4XL. 

Target also features lines of adaptive clothing for children and adults that includes gender-neutral options as well. 

Are there any brands that should have been added?

Whether for good or bad, let me know in the comments what should have been added.