Loyalty is in the eye of the beholder, according to new research. A Cornell study found that cereals marketed to children often feature characters looking down.
Cereal boxes marketed to adults, on the other hand, have characters with nearly straight gazes at a very slight upward angle about half a degree.
What does this mean, exactly?
Findings show eye contact increases trust up to 16% and feeling connected to the brand up to 28% for both children and adults. And more positive feelings toward the brand might make you more likely to buy it.