We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.

    If You Think TikTok Is For Kids, These 33 Wildly Useful Products Just Might Convince You Otherwise

    You might want to graciously retract your "I'm too old for TikTok" statement after reading this.

    1. A large capacity rotating makeup organizer with adjustable shelves for storing your personal care products. Once you find a home for every item, your bathroom sink can be cleared and you can actually use it again.

    Reviewer spinning the clear acrylic organizer full of products
    Reviewer image of it full of products

    Promising review: "Just another thing TikTok made me buy! The quality of the plastic is really great and I love that you can move the shelves as you see fit." —Reagan

    Get it from Amazon for$27.99

    2. A vegan exfoliating body scrub that sweeps away dry, rough bumps to reveal softer looking skin that feels exceptionally smooth. When you use this product (try using it with an exfoliating glove), you'll feel the difference as soon as you step out of the shower. And a little goes a long way so you'll definitely get your money's worth!

    Promising review: "I saw this on TikTok and Instagram. I decided to try it and it really works. I used it on my thighs and upper arms. I noticed a difference the first time and even more the second time!!! Fabulous product. Worth every penny." —Launa 

    Get it from Amazon for $12+ (available in three sizes). 

    3. A quick reference magnetic air fryer cheat sheet if you need a quick reminder for how long and at what temp you should cook your frozen chicken nuggies. You don't have time to scroll through the internet when you can feel your stomach rumbling. 

    a reviewer photo of an air fryer with the smaller magnetic cheat sheet on it
    a reviewer photo of the larger magnetic cheat sheet mounted on the fridge

    The set comes with two different-sized magnets.

    See it in action on TikTok here

    Promising review: "I thought it over a few times then I bought these so I could have a quick reference handy for those times I wanted to make something in my air fryer, which is quite a bit. What surprised me is how often I refer to it. I just throw something in my air fryer glance at the section that lists the item I’m cooking. Press a few buttons on my fryer & I’m in business. No more having to search on my phone with wet fingers. A frivolous buy that turned out to be worthwhile." —PickyExtra

    Get it from Amazon for $7.99+ (available in two colors and in Spanish).

    4. A microfiber EasyWring spin mop, a must-have for a totally clean floor (including those tight corners too)! It has hands-free wringing abilities and deep-cleaning microfibers that will capture dirt so well, you'll only need water to remove it!

    Model using the foot pedal on a water basin to wring out a small mop
    O-Cedar/YouTube / Via www.youtube.com

    Promising review: "I had had it with my broken basic mop and bucket. I tried to just get a dollar store Swiffer to get us by, but that wasn't cutting it at all. With three boys and a dog that makes his rounds on all the furniture and every exposed corner, I had to do something. After seeing a TikTok where a woman demonstrated this mop to clean her walls, and hearing my boss raving about it, I decided to click the Amazon button. Let me tell you: I HATE cleaning, I HATE mopping, but I LOVE for things to be clean. I was able to mop the entire house TWICE (because it was that dirty...please don't judge) within an hour. A few days later I mopped the entire house again within 10 minutes because it wasn't quite as dirty. On another positive note, my boys love the spinner and think it’s a toy! So, every time I get the bucket out my 10-year-old and 4-year-old ask to mop the house because they think it’s fun. MAJOR BONUS!" —Molly

    Get it from Amazon for $34.97

    5. A leakproof dog water bottle to keep your sweet fur baby hydrated during your long walks in the park or a hot day at the beach. When your pup gets a little thirsty, just unlock the chamber and press the middle button to release the water. Then press the middle button again to put the water back in the bottle, and lock it. Now you won't have to look for a water fountain or get creative when it comes to giving your dog water on the go.

    aa reviewer photo of the water bottle with a button on the front and a blue spout-bowl hybrid
    a reviewer photo of someone using the bowl bottle to give water to a dog out on a walk

    The water bottle also includes a sling rope and carabiner for clipping onto a bag or belt loop.

    See it in action on TikTok here.

    Promising review: "I love this item. Especially nice when I take my dog to the dog park...for some reason he doesn’t like drinking out of the communal dog bowl. The water flows into the cup area and back into the reservoir if the dog doesn’t drink it all...with a button to lock in the water. Perfect product." —J. Chevalier

    Get it from Amazon for $9.99+ (available in four colors and two styles).

    6. A rechargeable electric lighter that won't lose its flame because of the wind or water. It comes with a safety lock switch and is great for camping, barbecues, hiking, candles, and more. This would make a great addition to your emergency kit.

    A Gif of BuzzFeed editor lighting a candle with the electric lighter
    a reviewer hand holding the lighter in black
    Heather Braga / BuzzFeed, www.amazon.com

    Promising review: "I saw this product all over TikTok and decided to buy one for myself because I hate using regular lighters. It has a very long battery life and works like a charm. 10/10 would buy again." —Abriana

    Get it from Amazon for $7.99+ (available in nine colors).

    7. A TikTok famous Little Green upholstery cleaner designed to deep clean and effortlessly remove stains from your carpets, rugs, and furniture. Maybe your carpet looks a hot mess and you want to replace it, but before you do, give this genius invention a try.

    Promising review: "Yep! TikTok made me buy it and I loved it. Things definitely look cleaner. spots on my carpet are gone, and my car seats look brand-new for the first time since I bought it! Directions are easy. Just a heads-up, MAKE SURE TO USE WARM WATER. if you leave water in it and it gets cold, it's not as effective, so just follow instructions and it should be wonderful!" —Carlos

    Get it from Amazon for $109.59.

    8. An adjustable weighted fitness hoop for anyone who wants a great at-home ab and back workout. It consists of 24 detachable parts that can be adjusted according to your waistline. Once you start moving, you'll feel the best burn of your life.

    Model using a blue weighted hoop to swing into a workout
    pink version laying on the floor

    It is suitable for waist circumferences within 43 inches.

    Promising review: "Like everyone else I saw this on TikTok and decided to give it a shot. Super fun to use. I'll admit it's difficult to start but once you get the hang of it after a few minutes it's super easy and fun. It is a little loud but nothing unbearable. The pieces are easy to add to, and the weight is not too heavy or light." —Richard Enriquez

    Get it from Amazon for $19.98+ (available in 14 colors). 

    9. A TikTok-famous rinse-out hair treatment, which might be the reason why there are 25,000 5-star reviews. The blends of ceramides, collagen, and soy protein extracts will make your hair feel super smooth and have a healthy shine! Just give it five minutes to work its magic, and you'll be on your way to repaired, nourished hair.

    BuzzFeed editor's before and after photos showing that the cream made their hair less frizzy and more smooth
    Bek O'Connell / BuzzFeed

    See it in action on TikTok here

    Promising review: "I have 4c hair and was looking for a protein treatment for my thin and fragile hair. I had recently used a product in my hair that had so much alcohol in it; that wreaked havoc on my hair, leaving it pretty damaged. I was very skeptical about this product because I have never seen anyone with my hair type use it. Boy was I wrong to doubt this product, it left my hair looking and feeling beautiful. I highly recommend it to anyone natural or with curly hair." —Therese-Claire

    Get it from Amazon for $7.50.

    Read our Elizavecca CER-100 Collagen Coating Hair Protein Treatment review to learn more about why my colleague calls it "the miracle product I've been searching for."

    10. A painless, mint-flavored teeth-whitening pen that'll leave you with noticeable results, even after the first use. You don't have to give up coffee, tea, or wine for whiter teeth. So keep sippin' or chuggin' your favorite beverage, and let this travel-friendly pen give you a brighter smile.

    Promising review: "I bought this on a whim when I saw someone review it on TikTok. After using it several times over the course of a week, I immediately noticed the difference in the color of my teeth. I'm a smoker and a heavy coffee drinker. I'm finding that this product will be a lifesaver in terms of what my smile looks like. I would definitely recommend!!" —Mully

    Get a two-pack from Amazon for $15.99 (clip the $4 off coupon on the product page for this price).

    11. A Shark Tank-approved Saucemoto dip clip to keep your car seats and mats free from spilled messes. Just mount the ring to your air vents and place your favorite dipping sauce. You'll be ready to dunk nuggets and fries in no time, all while keeping your hands free! 

    sauce dip clip
    reviewer dipping waffle fry in sauce being held by clip

    SauceMoto launched in 2017 and pretty quickly became a viral sensation with their genius cup holder for condiments. The three founders appeared on Shark Tank in season 10 and secured a deal with Kevin O’Leary. 

    Promising review: "How did I go so long without one of these??? The Saucemoto was my first 'TikTok Made Me Buy It' purchase and I have no regrets. It clips easily to my car's vent and the sauce cups clip in easily so I can dip and drive. No more trying not to dump the sauce by accident while steering with the same hand that's holding the dip cup. It even comes with a dip cup for those places that do the pouches for their sauces rather than the cups. (I'm looking at you, Arby's.) Ya know, you end up squeezing the sauce onto the wrapper that's balanced on your lap and you end up getting some sauce on your steering wheel. OR you try the whole 'wrapper and sauce on the passenger seat and try to dip while watching the road,' which usually doesn't turn out so great." —Pleasure Pamela

    Get set of two from Amazon for $11.99 (available in five pack quantities and four colors).

    12. An octopus-shaped blackhead-removing stick that's literally like a magnet to blackheads, whiteheads, and pretty much anything that's caught in your pores!

    A black small octopus shaped remover in a reviewer's hand
    the cap off to show the salt on the top of the remover

    See it in action on TikTok here

    Promising review: "After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like myself." —LuckLocust

    Get it from Amazon for $12.50.

    13. Plus, a powerful 2% BHA salicylic acid exfoliant because you need a gentle alternative the the more abrasive scrubs you've used in the past. This leave-on serum targets clogged and enlarged pores, wrinkles and fine lines, uneven skin tones, bumps, blackheads, and more! All you have to do is apply it to your face and neck for instant hydration, brightening, and smoothing.

    Promising review: "I know nothing about skincare, but I have always had more noticeable pores on my nose/cheeks and saw this product recommended by multiple people on TikTok. After two weeks of use (applied at night, every other day or so) I am so happy with the results." —kthompson

    Get it from Amazon for $13+ (available in three sizes).

    14. garbage disposal cleaner if your sink smells like a combination of every meal you've had in the past five years, and you're tired of it. You need this cleaner in your drain ASAP. The foaming bubbles will clean your drain and leave it smelling lemony fresh!

    Garbage disposal cleaner packet in disposal
    Reviewer gif of garbage disposal cleaner foaming up

    Promising review: "I USE ALL THE TIME! It’s so satisfying to watch it foam. I saw TikToks about these and was sold on it. And they work so well!" —Allyson Smith

    Get a four-pack from Amazon for $3.22+ (available in a bag or box).

    15. A set of two traceless adhesive shelves sturdy enough to hold up to 15 pounds worth of products. They also have a self-draining system, so water won't build up. All you need is a few minutes for assembly, and you'll have an organized and tidy bathroom.

    Promising review: "I saw these shelves on TikTok and really wanted to try them out, as I have no shelves in my shower. The adhesion is impressive — they’ve stayed sticking for the past two weeks with no sign of letting up, and are holding about four bottles of products on each of the two racks I have hanging. I thought for sure they would fall after showering or something, but they have stayed strong and held up. I’m so impressed! I’m sure I will purchase more in the future. Super duper easy to install, they look beautiful and modern, and give my bathroom a totally different vibe. It’s so nice to have a product like this available!! Thank you!" —Sara B

    Get it from Amazon for $25.99+ (available in two colors). 

    16. A set of itty-bitty dermaplaning razors so you can create a nice arch in your brows if you don't have the time to get them waxed or threaded. Get the exact look you're envisioning with this portable blade anytime and anywhere.

    a reviewer photo of the razor with shaved peach fuzz attached
    a gif of a reviewer using the razor on their face

    Promising review: "I saw these on TikTok and was skeptical but they work so well. I use them for any facial peach fuzz and to shape my eyebrows and they're perfect." —Megan Kopicko

    Get a three-pack from Amazon for $5.67.

    17. A bottle of nail and cuticle repair oil that will take your splitting, peeling, dry, or brittle nails, and help you grow stronger, healthier nails. You can say bye-bye to hangnails and weak nail beds with a good daily application of this stuff.

    See it in action on TikTok here

    Promising review: "I had peeling, weak nails for years. Tried everything. I bought this in February. This size bottle lasted a bit more than a month with me religiously applying it two to three times a day. I was really seeing great improvement, so I bought another bottle in late March. By May, all the peeling had grown out and my nails were getting stronger every day. I then bought the big 4-ounce refill bottle because I never want to run out of it again! Cannot recommend this stuff enough!" —Diana

    Get it from Amazon for $9.90+ (available in four sizes). 

    18. A cropped and super comfortable padded workout tank that comes with removable pads for convenient adjustment. It provides light support and is great for yoga, exercise, and even everyday wear. It's also moisture-wicking so you won't feel as wet during your most intense workouts.

    a reviewer selfie of someone wearing the sleeveless cropped top in white
    a reviewer photo of someone wearing the sleeveless cropped top in light blue with black pants

    Promising review: "Honestly saw this on TikTok and contemplated getting it for a long time. I’m so glad I committed! It’s tight and holds everything together really well. It’s extremely comfortable. The padding is amazing so you don’t have to worry about a bra underneath at all. You can wear it with sweats or leggings to the gym or even dress it up for a night out. Considering more colors for sure!" —Kristyn Long

    Get it from Amazon for $22.99+ (available in sizes S–XXL and in 20 colors).

    19. A jar of The Pink Stuff, because you need something that pretty much works on everything. I'm sure you're soooo over stains on the wall, grime, soap scum, and filth in general. If I'm right, then you definitely needed this in your house, like, yesterday.

    Reviewer using it to clear up hard water stains in tub
    A customer review before and after photo showing the results of using The Pink Stuff on their stovetop

    A lot of people compare it to the Magic Eraser in paste form, so even your weirdest, most stubborn stains will meet their match.

    Promising review: "Found this product on TikTok. I don’t think I’ve ever seen value like I do this product! Literally use it on EVERYTHING!! Kids and teens have dirt, grime, and grease on their walls? ...This will make it look like a new paint job. Baseboards need some love? A pea-size amount of this makes them look brand new. Need a shoe cleaner? PERFECT for sneakers. I could name a million more uses, but I can ASSURE you this is worth every penny. What’s more? You need such LITTLE of this product, it will last a VERY long time. Thank you, TikTok!!!" —Rachel in CLT

    Get it from Amazon for $5.97 (available in two sizes).

    20. broom for pet and human hair you can use to bring up strands from the carpet fiber abyss. Even though it's ideal to use on carpets, it can also be used on any floor type. Not to mention, the other end works as a squeegee to take care of any liquid spills! You know you'll love it because it's earned over 68,000 5-star reviews.

    a reviewer photo of the broom laying on a rug next to a pile of hair and text reading
    a reviewer photo of a door mat covered in pet hair on the left side, and cleared of hair on the right side
    Emma Lord / BuzzFeed, www.amazon.com

    Promising review: "I saw this on TikTok and thought it was worth a shot. I have two dogs and a cat, and being one with a dust and dander allergy I have to vacuum often but the vacuum can’t always get in deep enough. This actually works and I was shocked at how well it does. I brush the carpet a few times and vacuum it up and the carpet even looks better!! I highly recommend this to everyone- especially pet owners." —Theo Ackerman

    Check out my coworker's FURemover Evrilholder broom review for more deets and some very satisfying hair-removal photos!

    Get it from Amazon for $16.99.

    21. A pair of stackable corner shelves so you can find a neater way to store your beauty products while minimizing the amount of counter space you actually use. These are great for organizing small and crowded spaces in your bathroom. I would suggest placing your most used items on the top shelf for you to easily complete your self-care routine!

    Promising review: "TikTok made me buy it. Easy to set up. Rubber on legs prevents movement." —Lisa F.

    Get a two-pack from Amazon for $20.49 (available in six colors).

    22. gross but oh-so-satisfying exfoliating foot mask that has left over 49,000 reviewers in love with their baby-soft feet. Just slip your feet in the booties for an hour, remove and discard the masks, and you'll see the dead skin peel away in as little as six days. It might look gross, but the results are totally worth it!

    Promising review: "I used one pack and my husband used the other. I work in culinary and he works in construction so we are always on our feet. We heard about foot masks on TikTok and decided to give it a try. The application was easy. Instructions are easy to follow. I never knew how satisfying peeling the dead skin would be! Seeing the old skin fall off to reveal baby-soft feet is aesthetically pleasing. I don’t remember when was the last time my feet felt so soft! And for the price of the foot masks? Very reasonable! Highly recommend to those who are ready to say bye to dead skin and hello to baby soft-skin." —Pri

    Get a two-pack from Amazon for $15.03+ (available in 11 scents including unscented, and comes in several pack quantities).

    23. A slim magnetic stove shelf that can help make cooking easier. Keep your favorite seasonings within reach so you don't have to waste time going to the spice cabinet. It'll take your kitchen's aesthetic and functionality to the next level.

    a stove with the shelf along the top and spices sitting on it
    Amazon

    StoveShelf is a small business founded by Scott Fleming after struggling with storage space in his own small Milwaukee apartment. After a couple of beers, he quickly realized the entire top of the stove itself was wasted space, and the magnetic StoveShelf was born. 

    See it in action on TikTok here

    Promising review: "There was no set up...Take it out of the box and place it on the stove. The magnets are very strong keeping the shelf fixed in place. The magnets are raised allowing air flow underneath preventing the shelf from heating up. Sizing was perfect. I love it!" —Amazon Customer

    Get it from StoveShelf on Amazon for $39.99 (available in three sizes and in six finishes). 

    24. An acupressure mat and pillow set if you're always complaining about your neck or back hurting. The set has spikes that are designed to target sore muscles in common pressure point spots, and release built-up tension.

    Promising review: "Super thankful for this product! It has helped me manage my chronic neck and back pain so much! It is so relaxing to use and it comes with a little pamphlet to teach you how to use it. I have recommended this to multiple friends and my followers on my Instagram. Honestly this is the only thing TikTok has ever gotten me to buy and I am so glad for it! I got rid of a migraine right before the pain got super bad!" —Hannah K

    Get it from Amazon for $26.02+ (available in 10 colors).

    25. silicon scalp massager that not only increases blood flow to your scalp and easily eliminates any product buildup, but also feels just as good as cleaning your ears with a Q-tip — just ask the 64,000 people that have left a 5-star review.

    BuzzFeed editor holding pink scalp massager with silicone bristles
    editor showing other side where there's a gripper for fingers
    Emma Lord / BuzzFeed

    Promising review: "I saw this little thing all over TikTok and everyone swore by it. To be honest, they’re right and I now swear by it. It’s perfectly soft and sturdy to massage the scalp. Works shampoo into roots, helps with dry skin and such. I absolutely love it and I use it every time I wash my hair. I most definitely would recommend to anyone. Don’t hesitate." —Z

    Get it from Amazon for $6.98+ (available in three colors).

    26. A pack of three Dan-O's seasonings made to save you from having to measure and mix your own seasoning blend, and still keep your food tasting delicious. If you're someone who has to watch your sodium and sugar intake, these all-natural seasonings are what you need in your kitchen cabinet.

    Dan-O's is a small biz that launched in 2017 and gained popularity on TikTok during the pandemic.

    Promising review: "I became interested in this product while watching TikToks. I have been adding it to so many things. I use it in spaghetti, on fish, and one of my favorites is to add it to popcorn. My husband had to ask why my popcorn smelled like steak. I love the fact that it is low sodium as well. I am not a fan of extra salt and most foods already have plenty of salt but need some seasoning. This should be your go-to seasoning." —Heartcri

    Get a pack of two (one original, one spicy) from Amazon for $13.98.

    27. A wall-mounted toothpaste dispenser that also holds toothbrushes and cups for rinsing. Give your countertop some space with this dispenser-storage combo.

    It holds five toothbrushes and the two toothpaste dispensers use vacuum tech to get every last drop out of the tube. 

    Promising review: "I am SO happy I bought this for my bathroom! It looks so clean, it is easy to install, and it is easy to clean when toothpaste gets on it! The design is simple, yet genius! My 5-year-old uses it with ease and she doesn't make a mess with the toothpaste tube anymore! I am extremely satisfied and I have had it for three months now. TIKTOK made me buy it LOL!" —Stephanie Mendoza

    Get it from Amazon for $17.99+ (available in three colors). 

    28. A set of affordable, highly popular (seriously, these have over 224,000 5-star reviews) wireless Bluetooth earbuds so you can be your most productive self. They are stored in a self-charging case and can be worn while you work, exercise, clean, travel, and more. You definitely need these if you need something to listen to while you multitask.

    Promising review: "These are the greatest headphones ever! I saw them on TikTok months ago and added them to my wishlist. I got a new phone that doesn't have the headphone port so I decided it was time to finally buy them. They are amazing and I probably won't ever take them out of my ears! 😂" —Katlyn D Arnold

    Get it from Amazon for $23.99+ (available in five colors). 

    29. A 17-piece stainless-steel knife set stored in a stylish acrylic case. If you've been using the same steak knife for everything, it's time for an upgrade. Each set also comes with a peeler, kitchen sheers, and a sharpener. With these blades by your side, there's not any food you can't cut.

    Each set comes with a carving knife, utility knife, cheese knife, pizza knife, chef knife, bread knife, paring knife, six steak knives, vegetable peeler, a pair fo scissors, a two-stage knife sharpener *and* the acrylic case. 

    Promising review: "I love these knives! I saw them on a TikTok and decided I had to have a set of black knives and they exceeded my expectations for sure. Super durable, and very sharp. And they aren’t an eye sore in the kitchen." —Emily S. 

    Get it from Amazon for $49.99 (available in three set quantities). 

    30. A vegan leather book wallet with a slim, bi-fold design that features four card slots, a cash or receipt flap, and a pocket for coins. Now you can show love to your favorite work of literature (Pride and Prejudice, Frankenstein, The Burn Book, etc.) at all times.

    a small blue book that says
    the open wallet with four card slots, a slip pocket, and a small embossed beet in the lower right corner
    The Novel Bookstore

    The Novel Bookstore launched in 2020 after one too many close calls with a begging-to-be-stolen wallet left on the driver's seat. Now this small biz creates discreet wallets that look like some of the world's greatest literary classics.

    See it in action on TikTok here

    Get it from The Novel Bookstore for $36 (available in additional styles). 

    31. A wedge doorstop alarm if your biggest fear is having landlords, maintenance workers, or strangers enter your apartment, Airbnb, or hotel room without you knowing. Just turn on the alarm at the bottom and place it right in front of the door. If an intruder enters, it'll let off an ear piercingly loud sound that will only stop once you turn the switch to the off setting. 

    No wiring required, just pick up a 9V battery

    See it in action on TikTok here

    Promising review: "Travel must-have. I use this traveling, and it provides extra peace of mind in motel rooms considering I'm a cheapskate and stay in dives and my dog is getting so old he is likely to refer any criminal who breaks and enters to me for further processing. Works well, as a startled maid in a West Virginia motel can attest when she thought I had checked out and unlocked the door to clean. I gave the second one to my sister, who uses it at home." —QuintessentiallyYours

    Get it from Amazon for $13.25.

    32. A set of modular sheet pan dividers so you can cook everything at once without having to worry about any of the food or juices touching. These trays are non-stick and can easily be removed to prevent under- or overcooking. If you love convenience and keeping your dirty dishes to a minimum, you need these.

    a model holding a sheet pan with four silicone dividers each filled with a different type of food
    Amazon

    See it in action on TikTok here

    Promising review: "Brilliant. 100000% Recommend them! It lets me separate veggies by how long they take to cook so they are all ready at the same time and nothing is over/undercooked. I love these cheat sheets. They are a great tool for my kitchen." —yule

    Get a set of four from Amazon for $29.99.

    33. An adorable custom animal name stamp to help you cut down on the stress and the time it takes to sort the laundry for your household. Each stamp lasts up to 50 washes and looks way better than using a Sharpie marker.

    a gif of a model using the stamp on a white T-shirt
    TheNameStamp

    TheNameStamp is a small business that launched in 2020 with the goal of making laundry day a little easier for families by creating a quick and easy stamping solution. 

    See it in action on TikTok here

    Promising review: "Excellent product. Definitely going to make big family life easier with the kids close in sizes, and easy to find at kindy/school when lost. Love them, thank you!" —Tara A. 

    Get it from TheNameStamp for $19.99 (originally $29.99; available in four styles). 

    You and your friends finally seeing what this TikTok thing is all about: