The original iPad’s screen was smaller than a magazine page and much less sharp. That’s why dedicated magazine apps were necessary at all: scanned pages looked terrible. All this stuff about “interactive content” and “iPad extras” was, at least for most companies, a way to dress up the point that regular print layouts have tiny text, and tiny text doesn’t work at 1024×768.
But the new iPad’s Retina display renders magazine PDFs, or “replica” editions, beautifully; reading a page in Zinio is almost like reading it on paper. It’s nice. In contrast, none of the popular iPad magazine apps were prepared for the Retina transition, so they’re all a blurry mess.
When they do make the transition, they’ll pay a price: Wired’s iPad issues already weigh in at hundreds of megabytes, and higher res images are only going to bloat them more. (A hundred page, perfectly legible replica issue of Men’s Journal is taking up just 30 megabytes on my retina iPad.)
Newsstand and subscription support gave custom iPad magazine apps a boost last year, but I doubt a single one is making money for its parent company yet, or even coming close. Seeing a perfectly rendered print layout on an iPad has to make publishers wonder, what’s the point?
- President Donald Trump and first lady Melania Trump had their first dance to Frank Sinatra's "My Way" at an inaugural ball 🇺🇸
- On his first day in office President Trump signed an executive order to "minimize the economic burden" of the Affordable Care Act.
- Over 200 people were arrested as anti-Trump protesters and police clashed in Washington, DC, during the inauguration.
- Flights around the country are packed with pink as people stream into the nation's capital for the Women's March on Washington 👭 💖