back to top

How People Tweet About TV

Hugely different styles for different genres. And people don't tweet during Homeland.

Posted on

Twitter posted some data about how British viewers tweet during popular TV shows (you'll have to sign up to download it, since it's meant for advertisers).

It's heavy on buzzwords and pretty long, but has a fascinating set of charts. Here's how people tweet during different types of shows:


This one's the most interesting. Tweets actually drop off during ad breaks, when it seems like they might spike. But that's because fewer people are watching — they reach for the remotes to change the channel before they reach for their

Contact John Herrman at

Got a confidential tip? Submit it here.