Here’s What Yahoo’s New Tumblr Ads Look Like

“Oh! I was so confused. I thought i followed some random blog drunk.” ~ BuzzFeed’s resident Tumblr expert, Ryan Broderick.

1. Tumblr dashboard ads are here:

2. They look just like regular Tumblr posts, but with a special icon in the corner. Essentially, they promote blogs that you don’t follow into your dashboard:

3. They’ve been doing this on mobile for a while:

4. The response on Tumblr hasn’t been huge — but it has been uniformly negative:

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