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A Magazine Is Using Ink Infused With HIV-Positive Blood To Destigmatize The Virus

Vangardist's campaign aims to spark debate surrounding HIV/AIDS.

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The magazine is usually digital, but come May 7, Vangardist will sell 3,000 hard copies of the blood-infused magazines through their website.

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There's no risk of infection for readers holding the issue, which Vangardist and Saatchi & Saatchi Switzerland had published using processes in line with Harvard University and Innsbruck University guidelines, according to a news release.

It's designed to spark open discussions about HIV "whether people love [the campaign], hate it, or think it’s inappropriate," Saatchi & Saatchi Switzerland spokesperson Andrea Pedrazzini told BuzzFeed News.

On newsstands in Austria, Switzerland, and Germany, there will be 15,000 copies of a standard, blood-free version.

Vangardist CEO Julian Wiehl told BuzzFeed News the blood in the ink comes from three different HIV-positive people of different genders and sexualities. He described them as "heroes."

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"A hero nowadays is a public person that is overcoming his or her fears to grow," Wiehl said. "You confront yourself with something."

Two of the biggest barriers to HIV prevention and treatment are stigma and discrimination, according to UNAIDS.

Wiehl hopes the campaign, which he's had in the works since September 2014, will help break down the stigma surrounding the virus.

"There are still people who fear to lose their job, friends, partners," Wiehl told BuzzFeed News. "How can this be possible? We have medical advances but the therapy is not as far along as the medicine."

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H/T Mashable

Julie Kliegman is a News Fellow and is based in New York.

Contact Julie Kliegman at Julie.Kliegman@buzzfeed.com.

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