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These Makeup Dupe Secrets Are Gonna Save You A Buttload Of Cash

Put away your wallet and follow these Instagram accounts.

Makeup is great, but it can be a little pricey. Esp. when you're all:


Enter the world of DUPES! What are dupes? Welp, they're more affordable — usually drugstore — counterparts to fancy, luxe makeup brands.

Dupes are an especially great bet when you're interested in testing out a new shade or trying out a new trend, and aren't sure that you're ready to fully commit to shelling out for an expensive product.


So...are drugstore brands REALLY as good as their high-priced, luxe counterparts? In some cases...YES!

Instagram: @dupethat

And it's the mission of the Instagram account DupeThat to find alllll of the best color dupes for some of the higher priced brands out there.

Instagram: @dupethat

While plenty of people are brand loyalists and swear by the rich, velvety feel of a more expensive MAC or Kat Von D, many just care about getting the perfect shade. And that's where DupeThat comes in.

Instagram: @dupethat

Like, why spend $17 on Kylie's Posie K when you could spend $6 on a perfectly reasonable $6 dupe?

Instagram: @dupethat

Another great account for finding the best dupes? DrugstoreDupes, which covers everything from makeup removers to mascaras to mineral powders – and everything in between.

Instagram: @drugstoredupes

Annnd DrugstoreDupe.s aggregates tons of dupe accounts in one easy-to-follow place.

Like, do you need a dupe for your fave kinda pricey primer? We got ya.

Instagram: @drugstoredupe

MakeupDupes.x also offers a variety of low-cost, high-value dupes.

Instagram: @makeupdupes

And AllInTheBlush gives you a bunch of awesome options for every luxe product you want in your life.

Instagram: @allintheblush

So now that you've got the keys to the kingdom, what are you waiting for? Dupe to your heart's content!

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