You hear a lot of people tell women they should "go natural" or wear less makeup.
But WHY? For a lot of women, makeup is actually a tool of empowerment. It's what makes them feel good. More like themselves.
Vlogger NikkieTutorials knows that, which is why she created the super amazing #PowerofMakeup movement.

Nikkie created, well, a tutorial, where she did up half of her face and left the other untouched.
View this video on YouTube
"I feel like lately makeup shaming has become a thing," she wrote on her YouTube page. "It's as if putting makeup on to have fun is a shame. Therefore, I thought it would be cool to show you the power of makeup. A transformation. Because makeup... is FUN!