Girls are reclaiming their armpit hair — in the brightest way possible. View this photo on Instagram instagram.com Using bright dyes in bold shades, armpit-hair dyeing has taken on a life of its own. View this photo on Instagram instagram.com One popular option: Matching head and pit hair. View this photo on Instagram instagram.com Seattle stylist Rosie Hunt is credited with starting the trend, after writing a how-to blog post that got more than 30,000 shares. View this photo on Instagram instagram.com Unsurprisingly the process is pretty similar to bleaching and dyeing head hair. Advertisement Given how subversive it is for girls to even grow out their armpit hair at all, this new trend has spawned a fair amount of criticism. View this photo on Instagram instagram.com Carson Mawyer @carsonmawyer222 Also, why is dying your armpit hair a thing now..... #nasty #thistrendneedstostop 06:12 AM - 04 Dec 2014 Reply Retweet Favorite Carson Mawyer@carsonmawyer222FollowAlso, why is dying your armpit hair a thing now..... #nasty #thistrendneedstostop1:12 AM - 04 Dec 14ReplyRetweetFavorite Austin Faoro @TheAustinFaoro This whole dyeing your armpit hair trend needs to end now. #gross 03:29 AM - 02 Dec 2014 Reply Retweet Favorite Austin Faoro@TheAustinFaoroFollowThis whole dyeing your armpit hair trend needs to end now. #gross10:29 PM - 01 Dec 14ReplyRetweetFavorite Brianne Theisen @theisenbrianne uhm, why are girls dying their armpit hair? #nasty #weird 06:07 PM - 03 Dec 2014 Reply Retweet Favorite Brianne Theisen@theisenbrianneFollowuhm, why are girls dying their armpit hair? #nasty #weird1:07 PM - 03 Dec 14ReplyRetweetFavorite Advertisement But its fans — like vlogger Destiny M — say that growing out armpit hair, and then highlighting it with dye, can feel super empowering. View this video on YouTube youtube.com "Imagine you're always being told what's wrong and what's right," she said in the above video. "What's attractive and what's not. ... There's all kinds of beauty standards and all of them are influenced by a patriarchal society, obviously. I think that by me growing out my armpit hair I'm challenging that. People that identify as women [have been told they have] to be hairless to be considered attractive ... and that's obviously not true." For now, it seems women are enjoying experimenting with cool shades and colors on a part of the body that's usually not celebrated. View this photo on Instagram instagram.com Keep being fab, ladies. Tap to play GIF Tap to play GIF youtube.com Share On facebook Share On facebook Share On vk Share On vk Share On pinterest Share On pinterest Share On lineapp Share On lineapp Share On twitter Share On twitter Share On email Share On email Share On sms Share On sms Share On whatsapp Share On whatsapp Share On more Share On more Share On tumblr Share On tumblr Share On link Share On link Share On copy Share On copy Omg It's Prime Day!