This is the Tata Top.
Yes, it looks like boobs, but it's actually a perfectly respectable bikini top.
The bikini was designed by Robyn Graves and Michelle Lytle, who were fed up with the idea that women couldn't bare their boobs at the beach.
Right now, the top comes in only one skin tone, but its makers are developing additional colors over the next couple of months.
Though not directly affiliated, the Tata Top was in part inspired by the #FreeTheNipple movement, which advocates for the desexualization of women's breasts.
What @instagram won't let you see #FreeTheNipple
Scout Willis is a huge #FreeTheNipple advocate.