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Meet The Male Model Who Is Working To Help People Learn To Love Their Skin

"Beauty is you and what you make from your confidence in your own perfectly imperfect body."

This is fierce AF model Shaun Ross. You might recognize him from the runway, the covers of multiple magazines, or from his appearance in the TV show The Man in the High Castle.

Matt Winkelmeyer / Getty Images

Aside from having ~dat face~, Ross runs #InMySkinIWin, an Instagram hashtag movement dedicated to helping grow confidence in people who might look or feel different than the norm.

There are currently more than 14,000 amazing images with the tag.

Ross started the movement after he received a photo from a woman whose daughter was also albino. "I thought it was the most beautiful thing ever," he told BuzzFeed.

"Everyone, no matter how successful or sexy, has had a moment where they have felt ugly. There are so many people in the LGBTQ community that feel ugly because of not being accepted by their family or their peers. This movement is to let them know that there are people out there just like you and you are as beautifully powerful as anyone else."
John Sciulli / Getty Images

"Everyone, no matter how successful or sexy, has had a moment where they have felt ugly. There are so many people in the LGBTQ community that feel ugly because of not being accepted by their family or their peers. This movement is to let them know that there are people out there just like you and you are as beautifully powerful as anyone else."

To promote the campaign, Ross made a new video, featuring fans of the campaign sharing what #InMySkinIWin means to them. For Ross, it's super personal.

"When I started modeling, the fashion community wasn't thinking outside of the box; they were very judgmental," he told BuzzFeed. "I used to get to discouraged because I looked different and wasn't accepted, but realized that I had to push through. I had to make a change. It had to start with me."
Rachel Murray / Getty Images

"When I started modeling, the fashion community wasn't thinking outside of the box; they were very judgmental," he told BuzzFeed. "I used to get to discouraged because I looked different and wasn't accepted, but realized that I had to push through. I had to make a change. It had to start with me."

Ross even got his friends Lucky Blue Smith, Winnie Harlow, and Seal — YES, SEAL — in on his campaign.

As Ross explains in his video, "InMySkinIWin is all about not only self-love, but also understanding that you are who you are for a reason. It's about you loving exactly what you see every day in the mirror."

You can watch the whole video here:

View this video on YouTube

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