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This New Lilly Pulitzer X Target Collab Is Making People Mad

Haters gonna h8.

All hail the preppy gods! The Lilly Pulitzer for Target collection is finally heeeereeeee.

Courtesy Target
Courtesy Target

Need something to wear to your next garden party?

Courtesy Target
Courtesy Target

A jumpsuit for lounging in the Maldives?

Courtesy Target

Adorable frocks for your next game of croquet?

Courtesy Target
Courtesy Target

Oh sure.

There's even a whole collection of swimsuits and cover ups.

Courtesy Target
Courtesy Target
Courtesy Target

Cute, no? The whole 250 piece collection contains housewares, beauty, kids and women's clothes, ranging in price from $2–$150.

MOST ITEMS ARE UNDER $30!!!
Courtesy Target

MOST ITEMS ARE UNDER $30!!!

Of course, Lilly diehards are not exactly thrilled that their favorite patrician brand has been co-opted by the masses.

Courtesy Target
Courtesy Target

Back in January when the collab was announced, Lilly-heads shook their well-coiffed heads all over Twitter.

Lilly Pulitzer for Target was probably the worst marketing decision ever for Lilly. LP is probably rolling in her grave.💁 ⬇️ value ⬇️ demand

Lilly Pulitzer for Target is proof that someone will fuck up your company when you die.

Courtesy Target

Some were disappointed that their Pulitzer would be confused with that Pulitzer.

So basically I just spent almost 200$ on a dress that is going to now be about 50$ at target. What. The. Fuck. Lilly pulitzer

Lilly Pulitzer x Target launches April 19, so obsessives still have another month to get riled up before the collection drops.

Courtesy Target
Courtesy Target
Courtesy Target
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