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    This New Lilly Pulitzer X Target Collab Is Making People Mad

    Haters gonna h8.

    All hail the preppy gods! The Lilly Pulitzer for Target collection is finally heeeereeeee.

    Courtesy Target
    Courtesy Target

    Need something to wear to your next garden party?

    Courtesy Target
    Courtesy Target

    A jumpsuit for lounging in the Maldives?

    Courtesy Target

    Adorable frocks for your next game of croquet?

    Courtesy Target
    Courtesy Target

    Oh sure.

    There's even a whole collection of swimsuits and cover ups.

    Courtesy Target
    Courtesy Target
    Courtesy Target

    Cute, no? The whole 250 piece collection contains housewares, beauty, kids and women's clothes, ranging in price from $2–$150.

    Courtesy Target

    MOST ITEMS ARE UNDER $30!!!

    Of course, Lilly diehards are not exactly thrilled that their favorite patrician brand has been co-opted by the masses.

    Courtesy Target
    Courtesy Target

    Back in January when the collab was announced, Lilly-heads shook their well-coiffed heads all over Twitter.

    Lilly Pulitzer for Target was probably the worst marketing decision ever for Lilly. LP is probably rolling in her grave.💁 ⬇️ value ⬇️ demand

    Lilly Pulitzer for Target is proof that someone will fuck up your company when you die.

    Courtesy Target

    Some were disappointed that their Pulitzer would be confused with that Pulitzer.

    So basically I just spent almost 200$ on a dress that is going to now be about 50$ at target. What. The. Fuck. Lilly pulitzer

    Lilly Pulitzer x Target launches April 19, so obsessives still have another month to get riled up before the collection drops.

    Courtesy Target
    Courtesy Target
    Courtesy Target