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Target Is Making All Of Its Kids' Stuff Gender Neutral

No more boys' toys or girls' bedding.

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After customers complained about toys being segregated for boys and girls, Target has announced that it will start getting rid of gendered signage in some departments.

In the past, you might have seen something like this at Target.

The company claimed its gender-specific signage was in place because customers "preferred having a variety of indicators that can help inform and guide their shopping trip."

This seriously angers me. GIRLS DONT NEED SPECIAL BUILDING SETS @Target

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But some customers complained that there was no reason for the company to make such heavy-handed distinctions.

USA : chez Target il n’y aura plus de rayons jouets filles VS garçons https://t.co/fQfLfdZPTc #soc @fannierascle

A Twitter campaign that started in 2014 took the company to task for distinguishing between "building sets" and "girls' building sets."

@Target As a father of two young girls, I just wanted to ask: what are “girls” building sets?

Other customers were annoyed by Target's distinction between "boy's" and "girl's" bedding.

@Target thanks for creating gender specifIc bedding now I know which bedding will make my boys into men not sissys

In a statement, Target said, "we know that shopping preferences and needs change and, as guests have pointed out, in some departments like Toys, Home or Entertainment, suggesting products by gender is unnecessary."

@klgandhoda What year is it? Target sells building sets to boys and "girl's" building sets for girls?!?

"In the kids’ Bedding area, signs will no longer feature suggestions for boys or girls, just kids," Target announced.

Stan Honda / Getty Images

The company added, "In the Toys aisles, we’ll also remove reference to gender, including the use of pink, blue, yellow or green paper on the back walls of our shelves."

Customers can expect to see changes over the next few months, Target said.

Robyn Beck / Getty Images

"Our teams are working across the store to identify areas where we can phase out gender-based signage to help strike a better balance."

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