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    Urban Decay Is Launching An All-New Naked Palette And We're So Excited

    And It's matte this time.

    You guys, get ready, because there is a NEW NAKED PALETTE COMING OUR WAY.

    This is the seventh palette in the Naked collection, but the first one to offer an all-matte series of shades.

    According to Urban Decay co-founder Wende Zomnir, this latest collection was prompted by popular demand.

    The palette includes 12 all-new matte-tastic shades, including one demi-matte shade that's ideal for highlighting.

    And it is offered in a new square shape!

    You WILL have to wait a minute to grab your own — it won't be out ’til Sept. 18, but you can sign up to get updates about it.

    But in any case: