This is a pro-anorexia bracelet.
Perhaps most disturbing: The bracelets are actually out of stock.
Pro-ana and pro-bulimia communities have proliferated online, where users can anonymously trade tips and support one another in their desire to lose weight.
There seems to be some confusion around the symbolic meaning of the red bracelets.
But since then, pro-ana groups have perverted the original meaning.
Anti-eating disorder advocates are not happy about the bracelets.
Grefe encourages people to understand eating disorders as a mental illness, not a lifestyle choice.
Instead of buying a pro-ana bracelet or visiting pro-ana sites, Grefe hopes people will take pause.
If you or someone you know is struggling with an eating disorder, help is available via the National Eating Disorder Association helpline 800-931-2237 or by visiting their website, www.nationaleatingdisorders.org.