Skip To Content

    The #InMySkinIWin Hashtag Proves That All Skin Is Beautiful

    Albino model Shaun Ross started a movement to get people to love their bodies.

    This is model Shaun Ross.

    Michael Buckner / Getty Images

    He's appeared in videos with Beyoncé and Katy Perry.

    He's been on the cover of a bunch of magazines.

    Nylon Guys
    Vogue Magazine
    Zink Magazine

    He's also an activist responsible for the "In My Skin I Win" campaign, aimed at redefining beauty standards.

    He started the campaign after the mother of a young girl with albinism contacted Ross and asked him to offer some words of support to her.

    The site, Ross explained in a TED talk recently, is for "anyone who has ever felt defeated by a negative social construct of what beauty actually should be."

    "Beauty is you and what you make from your confidence in your own perfectly imperfect body. Together, if we encourage others to love what they see when they look at themselves, we can win in our skin."

    Ross also wants to raise awareness about the persecution of people with albinism in parts of Africa — particularly in Tanzania where albinos are believed to possess magical, shamanistic powers and body parts have been sold for "good luck."

    Jason Kempin

    People have been using the #InMySkinIWin hashtag to share images of their beautiful selves.

    People like model Leonie Timothy, who has vitiligo.

    And the mom of this cutie pie.

    This gorgeous gal.

    And this beautiful woman.

    "I want to teach people to be comfortable as who they are," said Shaun in a 2014 TED talk. "I want them to love themselves completely as who they are."

    Shine on, Shaun!

    Shanae Nae / Shanae Nae/