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H&M Just Hired Its First Hijab-Wearing Model And She's Awesome

Mariah Idrissi is giving us serious "yaaass queen" vibes.

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This is Mariah Idrissi. She's one of the gorgeous new models featured in H&M's latest campaign.

She's the first-ever hijab-wearing model featured by the brand.

The 23-year-old London native was discovered by the Swedish brand after her casting-director friend Coralie scouted her.


Oh, her day job? Idrissi runs Salon Marrakesh, a Moroccan-inspired beauty salon, where customers can come in for henna tattoos, beauty treatments, and special halal nail polish manicures.


Idriss told Fusion that H&M went to great lengths to make her comfortable on set.

“[H&M] asked how much in terms of neck I could show, but to be honest they were very respectful,” she said. She was given a private dressing area and a female assistant to help her during the shoot.

“If the cameramen noticed something not quite right, they would call a woman over to fix me. One of the watches was dangling in the wrong way, and rather than just twisting it on my wrist, the cameraman asked a woman to come over. It just showed that little bit of respect.”

She's also included in H&M's "Close the Loop" video, which aims to encourage people to recycle their clothes.

View this video on YouTube

The ad also includes a model with an amputation, plus-size models, and a group of Sikh men.

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