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    Posted on Mar 5, 2014

    Chanel Staged Its Latest Fashion Show Inside A Fake Supermarket

    What is cheese?

    Chanel designer Karl Lagerfeld's fashion show philosophy seems to be "go big or go home."

    Francois Durand / Getty Images

    Case in point: For his Fall 2014 runway show, he created an entire faux supermarket for his models to frolic in.

    PATRICK KOVARIK/AFP / Getty Images

    He filled his Chanel Shopping Center with fake products.

    Stephane Mahe / Reuters

    And had models sashaying among the shelves.

    Stephane Mahe / Reuters

    Rihanna was there, naturally.

    Stephane Mahe / Reuters

    And models pretended to shop.

    Stephane Mahe / Reuters

    "Look at this vegetable!"

    AP Photo/Thibault Camus

    WHAT A VEGETABLE!

    "A grocery store! So novel!"

    AP Photo/Thibault Camus

    "Oh noes! I left my list in the car."

    Stephane Mahe / Reuters

    "What is 'calorie'?"

    Stephane Mahe / Reuters

    "Molasses is the new black."

    Benoit Tessier / Reuters

    "Yes to lemons?" "Yes to lemons!"

    Benoit Tessier / Reuters

    "I don't take my sunnies off for check out."

    AP Photo/Thibault Camus

    "Uh oh, I left my Rihanna in the cart!"

    Bertrand Rindoff Petroff / Getty Images