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Chanel Staged Its Latest Fashion Show Inside A Fake Supermarket

What is cheese?

1. Chanel designer Karl Lagerfeld’s fashion show philosophy seems to be “go big or go home.”

Francois Durand / Getty Images

2. Case in point: For his Fall 2014 runway show, he created an entire faux supermarket for his models to frolic in.

PATRICK KOVARIK/AFP / Getty Images

3. He filled his Chanel Shopping Center with fake products.

Stephane Mahe / Reuters

4. And had models sashaying among the shelves.

Stephane Mahe / Reuters

5. Rihanna was there, naturally.

Stephane Mahe / Reuters

6. And models pretended to shop.

Stephane Mahe / Reuters

7. “Look at this vegetable!”

AP Photo/Thibault Camus

WHAT A VEGETABLE!

8. “A grocery store! So novel!”

AP Photo/Thibault Camus

9. “Oh noes! I left my list in the car.”

Stephane Mahe / Reuters

10. “What is ‘calorie’?”

Stephane Mahe / Reuters

11. “Molasses is the new black.”

Benoit Tessier / Reuters

12. “Yes to lemons?” “Yes to lemons!”

Benoit Tessier / Reuters

13. “I don’t take my sunnies off for check out.”

AP Photo/Thibault Camus

14. “Uh oh, I left my Rihanna in the cart!”

Bertrand Rindoff Petroff / Getty Images

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