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Chanel Staged Its Latest Fashion Show Inside A Fake Supermarket

What is cheese?

Chanel designer Karl Lagerfeld's fashion show philosophy seems to be "go big or go home."

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Case in point: For his Fall 2014 runway show, he created an entire faux supermarket for his models to frolic in.

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He filled his Chanel Shopping Center with fake products.

Stephane Mahe / Reuters

And had models sashaying among the shelves.

Stephane Mahe / Reuters
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Rihanna was there, naturally.

Stephane Mahe / Reuters

And models pretended to shop.

Stephane Mahe / Reuters

"Look at this vegetable!"

WHAT A VEGETABLE!
AP Photo/Thibault Camus

WHAT A VEGETABLE!

"A grocery store! So novel!"

AP Photo/Thibault Camus
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"Oh noes! I left my list in the car."

Stephane Mahe / Reuters

"What is 'calorie'?"

Stephane Mahe / Reuters

"Molasses is the new black."

Benoit Tessier / Reuters

"Yes to lemons?" "Yes to lemons!"

Benoit Tessier / Reuters

"I don't take my sunnies off for check out."

AP Photo/Thibault Camus

"Uh oh, I left my Rihanna in the cart!"

Bertrand Rindoff Petroff / Getty Images
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