You thought these were yoga mat bags, right? They're not. THEY'RE BROGAMAT BAGS. FOR BROS.
The bags were designed by Dan and the Brogamats crew, who wanted to create yoga products that dudes might like.
There's one that looks like an unwrapped burrito.
There's one that you're supposed to pair with your axe.
And one that looks like a quiverfull of arrows. For all that yoga/deer hunting you'll probably be doing.
And YES! Ladies can use them too!