Then Ipsy creates a bag for you, choosing five deluxe samples from nearly 60 options. Each bag, Ipsy says, offers around $50 worth of products, which means you’re getting about 80% off retail price.
We know what you’re thinking: A beauty profile is all well and good, but is it accurate? The answer is yes! We indicated that we were looking for anti-aging skincare and that our favorite makeup products were highlighter and blush. Our Glam bag came kitted out with an anti-aging collagen serum from Derma-E, two firming eye masks, and deluxe samples of both a liquid blush and a highlighter from IBY and Beautaniq — plus a full-sized lip gloss from Buxom. The products matched our lead tester’s skin-tone and product preferences and also offered brands they had never purchased before but wanted to try.
Ipsy’s “deluxe” samples were generally one to two times larger than those of other bags in its price range. BirchBox, for example, offered many single- or two-time-use samples, which made it difficult even to begin evaluating whether we liked the product or not. If sample size really matters to you, you can upgrade to Ipsy’s Glam Bag Plus, which promises five full-size products for $25 a month. Each bag is apparently worth around $125, but there’s currently a waitlist to subscribe, so keep that in mind if timing is critical. Because both subscriptions are tailored to your profile, choosing a plan comes down to budget and personal preference. Some of our testers didn’t love the idea of full-size samples taking up all their medicine-cabinet space.
It’s worth noting that Ipsy doesn’t include information about the products in the bag. Instead, users are directed to go to the Ipsy site and log into their accounts to access info and tutorials. Easy enough, but not ideal if you have scant Internet service. That said, the information there is comprehensive and offers a quick and easy way to purchase full-size versions of the products in your bag (ah, now it makes sense).