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Barbie's New Collection Has Curvy, Petite, And Tall Dolls

The move comes after dwindling sales and widespread criticism.

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The initiative was aimed at pushing the brand to think about "progress not perfection," Evelyn Mazzocco, the general manager of Barbie, said in a video for Time.

It was motivated by dwindling sales — sales of the toy dropped 16% in 2014 alone — and a weakening public perception of the brand.

"I think parents were saying that Barbie was a bad role model for girls, that she represents an unrealistic body type," said branding and strategy consultant Jess Weiner in the video.

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So far, the response to the new dolls has been mostly positive.

Curvy Barbie? She represents the first institutional voice to ever tell me my body type is pretty *now*, not in some golden past.

omg I'm in love with the "curvy" Barbie. I want one. Hell, I'm getting one. https://t.co/sr8xZl3Gep

Thank you @Barbie for bravely acknowledging that women can be "Curvy," "Tall" or "Petite" & not just "Original" !!!

Though some noted there is still room to grow.

And other remained skeptical of Barbie's new ~makeover~.

Barbie was Patient Zero in the pinkification pandemic that has infected girls' toys. A makeover doesn't fix that. https://t.co/4RXA0Rmibu

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