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An Aerie Male Model Says He Had No Idea The #AerieMan Campaign Was An April Fools' Joke

Model Kelvin Davis says "my part and contribution to the project was 100% authentic and real."

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Last month, Aerie released what it said was its latest underwear campaign, #AerieMan, featuring four models: Doug, Matt, Kelvin, and Devon.

View this video on YouTube

According to a press release from the company:

The brand reveals today its #AerieMAN campaign, featuring a mix of quirky characters of different sizes and personalities sharing "real life" stories in their skivvies, was all in good fun to parody the #AerieReal campaign by Aerie, a leader in body-positive marketing.

It added that "American Eagle Outfitters maximized the brand's visibility in mid-March due to its history with April Fools hoaxes in order to raise awareness around body diversity."

The brand also made a $25,000 pledge to the National Eating Disorders Association.


"I have had people in the body positivity community upset with me about this whole thing," he told BuzzFeed. "My part and contribution to the project was 100% authentic and real."

Davis contends that everything he said on the campaign video was "real and unscripted." "We were asked questions about male body image and those were our responses," he said. "Everything I said was heartfelt from a place we all can relate."

But he's not going to let it deter him too much. "I represented male body positivity before the #AerieMan campaign. I represent male body positivity after the #AerieMan campaign," he told BuzzFeed. "Simple as that."

BuzzFeed News has contacted American Eagle for a response to Davis' comments.