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A Clothing Company Is Using The Confederate Flag As Its Logo

The Argentine store John L. Cook also sells Confederate flag tank tops and bikinis.

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This is a guy wearing a sweatshirt from the popular Argentine clothing brand John L. Cook.

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Notice anything incendiary about it?

The store's very logo is the Confederate flag.

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The store's president Emiliano Fita told Al Jazeera America that his father Ramiro discovered the flag in Baltimore during a stint in the merchant navy.

You see it in all their promotional materials.

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And even in its ~inspirational~ messaging.

Here's a girl wearing a Confederate flag bikini from the store.

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Cook's current president Emiliano Fita, Ramiro's son, says he knows the logo is controversial in the United States, but doesn't find the controversy relevant for Argentines.

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Despite its connections to slavery and racial injustice in the U.S., it appears that John L. Cook will continue to use the Confederate flag as a part of its brand.

"It’s just the brand’s logo,” Fita told Al Jazeera America. “It symbolizes the history of self-improvement and love in the lives of my parents.”

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Buenos Aires resident Elena Morin started a Change.org petition to get the store to remove the Confederate imagery.

"The Confederate flag as a logo contradicts the message of love that Cook tries to convey in its messaging," reads the petition. "In its Instagram account, the company quotes Martin Luther King: 'Hate is a burden too great to bear.'"

"Cook should listen to these words and change the symbol of hatred that currently represents their brand."

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