A Clothing Company Is Using The Confederate Flag As Its Logo
The Argentine store John L. Cook also sells Confederate flag tank tops and bikinis.
1. This is a guy wearing a sweatshirt from the popular Argentine clothing brand John L. Cook.
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Notice anything incendiary about it?
2. The store’s very logo is the Confederate flag.
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The store’s president Emiliano Fita told Al Jazeera America that his father Ramiro discovered the flag in Baltimore during a stint in the merchant navy.
4. And even in its ~inspirational~ messaging.
6. The store sells a Confederate flag tee, which they call an American Short Flag, for about $18.
7. Here’s a girl wearing a Confederate flag bikini from the store.
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9. Cook’s current president Emiliano Fita, Ramiro’s son, says he knows the logo is controversial in the United States, but doesn’t find the controversy relevant for Argentines.
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Despite its connections to slavery and racial injustice in the U.S., it appears that John L. Cook will continue to use the Confederate flag as a part of its brand.
10. “It’s just the brand’s logo,” Fita told Al Jazeera America. “It symbolizes the history of self-improvement and love in the lives of my parents.”
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Buenos Aires resident Elena Morin started a Change.org petition to get the store to remove the Confederate imagery.
“The Confederate flag as a logo contradicts the message of love that Cook tries to convey in its messaging,” reads the petition. “In its Instagram account, the company quotes Martin Luther King: ‘Hate is a burden too great to bear.’”
“Cook should listen to these words and change the symbol of hatred that currently represents their brand.”
Contributions
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