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A Clothing Company Is Using The Confederate Flag As Its Logo

The Argentine store John L. Cook also sells Confederate flag tank tops and bikinis.

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This is a guy wearing a sweatshirt from the popular Argentine clothing brand John L. Cook.

Notice anything incendiary about it?

The store's very logo is the Confederate flag.

The store's president Emiliano Fita told Al Jazeera America that his father Ramiro discovered the flag in Baltimore during a stint in the merchant navy.

You see it in all their promotional materials.

And even in its ~inspirational~ messaging.

Here's a girl wearing a Confederate flag bikini from the store.

Cook's current president Emiliano Fita, Ramiro's son, says he knows the logo is controversial in the United States, but doesn't find the controversy relevant for Argentines.

Despite its connections to slavery and racial injustice in the U.S., it appears that John L. Cook will continue to use the Confederate flag as a part of its brand.

"It’s just the brand’s logo,” Fita told Al Jazeera America. “It symbolizes the history of self-improvement and love in the lives of my parents.”

Buenos Aires resident Elena Morin started a petition to get the store to remove the Confederate imagery.

"The Confederate flag as a logo contradicts the message of love that Cook tries to convey in its messaging," reads the petition. "In its Instagram account, the company quotes Martin Luther King: 'Hate is a burden too great to bear.'"

"Cook should listen to these words and change the symbol of hatred that currently represents their brand."