13 Stunning Examples Of The New Normcore Fashion Trend In Action

Normcore til I die.

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Earlier this week, New York Magazine wrote about a mindblowing new fashion trend called Normcore.

Amy Lombard /

What's Normcore? It's the startling new trend, writes Fiona Davis, of "embracing sameness deliberately rather than striving for difference."


"It's a very flat look, conspicuously unpretentious," explains fashion editor Jeremy Lewis. Lewis swears it's not ironic and instead says that Normcore is about "the idea that one doesn't need their clothes to make a statement." O RLY?