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    Updated on 25 Feb 2020. Posted on 25 Feb 2020

    IKEA Has Thrown Their Hat In The ASMR Ring And It's, Well, A Little Unsettling

    Gather round, as we listen to a chilling symphony of ~organisation~.

    Ahead of National Tidy Day on Feb 29, IKEA has bravely stepped into the ASMR movement, with 'Sounds Of A Tidy Bedroom':

    View this video on YouTube

    IKEA Australia

    Showcasing the "intimate sights and sounds" of a well-organised bedroom, the ASMR audio is set to inspire you to declutter and tidy your entire home.

    Netflix

    Sounds innocuous enough, right? Welllllll, it should be...but there's just something about the clips which sorta set my nerves on edge.

    Universal

    I mean, just look at this.

    IKEA / BuzzFeed

    And this.

    IKEA / BuzzFeed

    And THIS.

    IKEA / BuzzFeed

    (I may be reading too much into this one).

    But I'm not the only one conflicted by it.

    IKEA Facebook

    I dunno, maybe ASMR should remain a purely-audio experience? Or maybe IKEA is, once again, leaps and bounds ahead of the rest of us? Either way, I do kinda feel like cleaning something.

    Mr Clean

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