It's been a frightening few weeks for the people of Greenville, South Carolina, where clowns are reportedly being spotted luring children into the woods.
In the midst of the multiple sightings and police confirmation, a theory has been making the rounds that the clowns are part of a viral marketing stunt for the upcoming film adaptation of It, which comes out in 2017.
Others theorized it's a ploy to promote Rob Zombie's upcoming movie, 31, that's also about killer clowns.
The studios behind both It and 31 told BuzzFeed News they are not affiliated with the clown sightings.
"The company and the film 31 are not associated in any way with the creepy clowns and costumed characters found roaming the South," a spokesperson from Saban Films, the studio making 31, said.
A spokesperson for Warner Bros., which is behind It, also said the rumors are not true and that there is no connection between the film and the sightings.
So, it seems the mystery continues.
Julia Reinstein is a reporter for BuzzFeed News and is based in New York.
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