Nordstrom Has Dropped Ivanka Trump's Brand, Citing Lagging Sales

Amid an ongoing boycott of Trump family brands, Ivanka Trump jewelry has also disappeared from the Neiman Marcus website — and the pressure is on for other retailers to follow suit.

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In a statement to BuzzFeed News, a spokesperson for Nordstrom said the company carries "thousands of brands" and makes "buying decisions based on performance."

"Each year we cut about 10% and refresh our assortment with about the same amount," a Nordstrom spokesperson BuzzFeed News. "In this case, based on the brand’s performance we’ve decided not to buy it for this season."

A spokesperson for Ivanka Trump's collection told BuzzFeed News the company had already bought spring apparel from the brand and is reallocating inventory to their physical stores.

"The Ivanka Trump brand continues to expand across categories and distribution with increased customer support, leading us to experience significant year-over-year revenue growth in 2016," Rosemary K. Young, the brand's Senior Director of Marketing, told BuzzFeed News.

"We believe that the strength of a brand is measured not only by the profits it generates, but the integrity it maintains. The women behind the brand represent a diverse group of professionals and we are proud to say that the Ivanka Trump brand continues to embody the principles upon which it was founded. It is a company built to inspire women with solution-oriented offerings, created to celebrate and service the many aspects of their lives," she said.

Shannon Coulter, who started #GrabYourWallet, a campaign to boycott brands the Trump family profits from, told Racked she noticed a significant decrease in the number of Ivanka Trump products stocked at Nordstrom:

In the month of December, the number of Ivanka Trump items stocked at the department store chain dropped from 71 to 48. In January, it dropped from 43 to 26.

“I am absolutely thrilled, and I know the vast majority of Grab Your Wallet participants will be as well,” Shannon Coulter, a co-founder of Grab Your Wallet, told Bloomberg.

Just four Ivanka Trump items — which are all heavily discounted — currently remain listed on the Nordstrom website.

Ivanka Trump jewelry has also disappeared from the Neiman Marcus website, Racked reported Friday.

There were 21 items in stock earlier this week (including a $12,000 bracelet), Coulter said. None remain, and the brand has been pulled from the website's list of designers.

A spokesperson for Neiman Marcus told Racked the brand's removal was, like Nordstrom, due to lagging sales:

Neiman Marcus has a very small Ivanka Trump precious jewelry business which is comprised 100 percent of consigned merchandise (merchandise owned by the vendor). Based on productivity we continuously assess whether our brands are carried in stores, on our website, or both.

Nordstrom and Neiman Marcus aren't the first company to stop selling Ivanka Trump products.

Shoe retailer shoes.com dropped the brand in November.

Coulter also noted that the Macy's website had 90 Ivanka Trump items listed, all heavily discounted.

The Macy's website now lists 52 Ivanka Trump items in stock.

Now, people are putting on the pressure for other Ivanka Trump retailers — which include Bloomingdales, Lord & Taylor, Zappos, Amazon, DSW, 6pm, Saks Off 5th, and T.J. Maxx — to drop the brand.

I buy more from @tjmaxx than any store, buy never want to see another @ivankaTrump product there in my #MaxxLife. #GrabYourWallet

Zappos and Amazon still are selling Ivanka Trump's shoes, so until they pull that plug Im boycotting them. #GrabYourWallet

@Bloomingdales I think it's time to cut ties with Ivanka Trump. Nordstrom is leading the way. #GrabYourWallet

@Macys Get the Trump brands out of your store and I'll check them out. #GrabYourWallet

In a statement to BuzzFeed News, Saks Off 5th did not indicate any plans to drop the brand, saying, "We respect our customers’ right to choose the brands that work for them. In turn, our customers’ choices inform our decisions on which merchandise we offer."

Other retailers did not immediately return request for comment.

Julia Reinstein is a reporter for BuzzFeed News and is based in New York.

Contact Julia Reinstein at julia.reinstein@buzzfeed.com.

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