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    31 Beauty Products From Target You’ll Be Surprised Are $10 And Under

    Affordable beauty has never looked (or felt) so darn good.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed collects a share of sales and/or other compensation from the links on this page. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A Wet n Wild liquid lipstick you won't be able to stop gushing to everyone you know about because it's not only highly pigmented, creamy, comfy, and lightweight, it's under $5!! And it definitely still looks and feels high-end.

    different shades of the lipstick from dark brown and tan to light pink and purple

    Promising review: "I always repurchase this Liquid Lipstick in the shade, Rebel Rose. The formula is smooth, long-lasting, and not drying. Perfect for everyday wear! It wears really light, so you don't even notice it on the lips. This is such a great, super affordable lipstick!" —Kelly

    Price: $4.99 (available in five shades)

    2. A coconut lime shea sugar body scrub that smells like a tropical vacation and will leave your skin feeling so smooth and moisturized you'll feel like you've actually just spent a week in paradise.

    The  coconut lime shea sugar body scrub

    Promising review: "Great scent and it feels good on the skin. Happy with it! Love this scent and I will definitely buy again." —Michelle

    Price: $7.99

    3. An E.l.f. putty primer guaranteed to smooth over any spots on your face, leaving you with a hydrated, well-prepped foundation for your makeup.

    The poreless e.l.f. putty primer

    Promising review: "This should be a staple in everyone's makeup kit, whether you get the radiant, matte, or poreless, these primers are awesome. Makes your makeup last genuinely all day!" —Makenna

    Price: $9 (available in four colors)

    4. A St. Ives apricot facial scrub that I am truly *obsessed* with using as it smells fantastic, feels so good on my face, and leaves me with smooth, glowing skin every time.

    The St. Ives apricot facial scrub

    Promising review: "I usually never write reviews, but this definitely deserved one. I have super sensitive skin that is prone to chemical burns which makes finding an exfoliant super hard. I have extremely flaky skin when my face breaks out, so I essentially look for sand in a bottle when I look for a scrub and this met EVERY expectation and then some. Seriously the best stuff and way cheaper than what I was using before. It doesn’t burn my skin, it’s just enough to clean it and scrub away dead skin leaving me refreshed and ready for my moisturizer. Seriously don’t hesitate. BUY THIS!" —Stephanie S

    Price: $4.99

    5. A smudge-proof NYX tinted brow mascara so you can swipe a few times and get full, gorg, dreamy eyebrows that everyone will be complimenting the second they see you.

    The smudge-proof NYX tinted brow mascara

    Promising review: "I LOVE this stuff! I was using a higher-end brand but wanted a cheaper option. This stuff is perfect! I have blonde eyebrows, so this gives me the perfect tint. It lasts pretty well throughout the day without smudging." —Julia

    Price: $7.59 (available in five colors)

    6. A Milani fruit fetish lip balm available in such a delicious variety of flavors, you'll be super tempted to sample 'em all. Energize your beauty routine and "squeeze" the day with these tasty lightweight lip treats.

    The kiwi watermelon Milani fruit fetish lip balm

    Promising review: "I really like this lip balm! My lips are very, very picky and they often get chapped when I use lip balm, so I'm always on the lookout for something that will work to keep them smooth. This one does! The scent is great (I have the strawberry lemonade). It doesn't wear off and it also seems to sink into the lips, unlike a lot of lip balms that just sit on top of them forever. I think that's because it's more of an oil versus a wax. I'm pleased!" —easytoplease

    Price: $9.99 (available in four flavors)

    7. A coconut face cleanser made with virgin coconut oil that is rich in vitamin E so you know you're getting the very best in your everyday beauty. Plus, it's never tested on animals (big win!!) and works great with all skin types.

    The coconut face cleanser

    Price: $9.99

    8. An E.l.f. eyes brush collection that contains everything you need to concoct the perfect smoky eye, cut crease, or soft layered look.

    The e.l.f. eyes brush collection

    Price: $10

    9. A Gold Bond healing hand cream for fighting off dryness, itchy skin, and irritation. It penetrates *10 layers deep* to hydrate and protect your skin while leaving a clean scent and nourishing, nongreasy aftereffect. Definitely the gold standard.

    The Gold Bond healing hand cream

    Promising review: "The absolute BEST hand lotion! My hands only get dry in the winter, and a lot of hand lotions make my hands feel sweaty, but this one soaks right in and stays moisturized for a long time!" —Allison

    Price: $4.99

    10. A Maybelline lip gloss so delectably plumping and hydrating, it'll leave you wanting to purse your lips and take about a billion new glamorous selfies for the 'gram instead of going to work. Oops!

    Gigi Hadid using the Maybelline lifter lip gloss

    Promising review: "I have this in a number of different colors. It is such a great price. What I like about it is that it does not smear and it does not leave a residue once it wears off. It is comparable to more expensive brands. Great to wear by itself or over lipstick for an extra shine." —Louise

    Price: $8.59 (available in 15 colors)

    11. A Makeup Revolution bronzer for the kind of sun-kissed, right-off-the-beach glow you can normally only achieve in the summer months.

    The reloaded holiday romance Makeup Revolution bronzer

    Promising review: "This bronzer is beautiful and I always get compliments on it!" —Kristin

    Price: $9.99 (available in two colors)

    12. A Nyx body glitter that I'm personally a huge fan of, as you need only tap a bit on your finger and apply to your face for a super easy sparkling finish.


    Promising review: "I love this! My favorite color of this product is Beauty Beam. The glitter is perfect, not too coarse or too fine. I apply this after using NYX Glitter Primer and it stays all day. It’s even more sparkly than what you can see in the photos. ✨" —Chelsey

    Price: $6.49 (available in seven colors and styles)

    13. An Aveeno complexion foaming cleanser made from gentle soy extracts, meaning it's great for sensitive, acne-prone skin and will aid in improving overall texture and smoothness.

    The Aveeno complexion foaming cleanser

    Promising review: "I love this Aveeno line! I also use the scrub and their moisturizer. This foaming cleanser is so gentle and works great for my sensitive skin. I’ve been using it a little over a week and have already noticed a difference in my skin. Highly recommend!!" —Nicole

    Price: $8.59

    14. An E.l.f. face sponge sure to become your new trusted makeup must-have as its cleverly designed beveled edge and excellent quality allows for effortless contouring, blending, and concealing.

    The E.l.f. face sponge

    Promising review: "This beauty sponge is the holy grail for me. Ever since I started using this sponge, I haven’t looked back. It blends perfectly and is easy to wash. The price is amazing for how well this holds up. Highly recommend!!" —Serp22

    Price: $6

    15. A Pacifica sea foam face wash featuring a delightful blend of coconut water and sea algae complex to remove makeup, tone your skin, and cleanse your face of the day's dirt and grime.

    the blue bottle of face wash

    Promising review: "It smells good without being overwhelming. Lightweight and foams nicely. Gets mascara off (!) & leaves the face feeling gently cleansed. Loving it more than many other cleansers I've tried." —Roxx

    Price: $9.99

    16. A pack of Neutrogena makeup-removing wipes that are my personal go-to for getting rid of foundation, lipstick, eyeshadow, and all sorts of gunk, dirt, and sweat. Sleep peacefully knowing you won't wake up to a mascara-smudged pillowcase.

    The pack of Neutrogena makeup-removing wipes

    Promising review: "Neutrogena face wipes are great for gently removing eye makeup. I also like how cool and smooth they feel in your face as a 'wake up' in the morning." —Rozzi

    Price: $6.39

    17. A L’Oréal Paris mascara infused with powerful flower oils ideal for anyone seeking denser, fuller, swooping lashes that last all night long. Plus, it comes in waterproof colors as well so you can cry at movie night and still have perf eyelashes.

    the mascara bottle and brush on a swipe of black mascara

    Promising review: "No wonder it's been around since I was a teenager. It's by far the best. It's the original and my lashes look spectacular. Easy to remove too. You can't mess up a classic." —Missy D

    Price: $8.69 (available in seven colors and two styles)

    18. A CoverGirl full coverage concealer featuring an easy-to-use doe foot applicator (basically a dupe of pricier models) so you can brighten, soften, and smooth out fine lines, scars, and blemishes.

    The concealer

    Promising review: "I LOVE this product! I bought it because I heard it compared to Tarte’s Shape Tape concealer and I actually like it even more. The applicator is bigger and softer on my under-eye skin. The product itself also seems to be a little more hydrating, which is really nice especially as it starts to get warmer outside!" —Target reviewer

    Price: $7.99+ (available in 13 colors and four skin undertones)

    19. A CoverGirl liquid glitter shadow that quite brilliant kills two birds with one stone, giving you a gorgeous shadow while *also* adding a dash of shimmering disco ball magic to your lids...all in one lovely package.

    The CoverGirl liquid glitter shadow

    Promising review: "This has good pigmentation and stays on well." —LetitiaJoy

    Price: $5.39 (available in five colors)

    20. A glide gel liner bursting with bright, rich pigment that not only goes on super smooth, but is also color-rich, water-resistant, long-lasting, and can be easily sharpened on the go!

    The glide gel liner

    Promising review: "This isn’t my first and won’t be my last time purchasing this liner! It goes on easy, doesn’t tug at your eye, stays in place all day, and comes off easily with eye makeup remover. Overall, an excellent eyeliner!" —Bonarj1

    Price: $3.99 (available in three colors)

    21. A box of Mighty Patch's acne patches that are honestly going to become your next blemish heroes, as they actively go to work absorbing pus and fluids for fast healing as you snooze.

    the mighty patch packaging beside a pool

    Promising review: "I love these patches. They're wonderfully effective and actually quite discreet!" –HappyMama

    Price: $7

    22. A makeup brush cleaning shampoo designed to wash away leftover makeup, oils, and all manner of grime off your prized beauty tools so they stay squeaky clean and ready for your precious skin.

    EcoTools Makeup Brush Cleansing Shampoo

    Promising review: "Works wonderfully! Doesn’t require a lot of product or scrubbing and wearing out the brush. Also leaves bristles in better condition than they originally were." —Haniyan

    Price: $7.99

    23. An acne balm that easily tackles four different blemish-related issues: replenishing dry skin, calming redness, evening texture, *and* reducing scarring. Consider this your new all-star anti-acne player.

    The pimple rescue balm

    Promising review: "I have had acne my whole life. I have been using this product for about a week and a half and I have watched my acne visibly reduce over these past few days! This product is amazing for skin. I can't wait to buy the full tube now!" —McKenna

    Price: $6.99

    24. A healing hair mask infused with a smoothie-like blend of coconut milk, banana oil, agave, and avocado that's sure to leave your hair feeling soft, silky, and oh-so-supple.

    The healing hair mask

    Promising review: "I shampoo my hair and use this mask as my conditioner once a week. It makes my hair feel silky and smooth! It’s lightweight and doesn’t feel too heavy. It also smells really nice. I love that it’s a cruelty-free/vegan product." —Julie

    Price: $9.99

    25. A Milani blush to add a little shimmer n' glow to your cheeks. This baby is made with a buildable formula which means you can either go super bold or au naturel depending on your mood of the day.

    The pink-hued Milani blush

    Promising review: "Milani baked blush does not disappoint. This is my 3rd color. Love this pinch. Gives you the perfect pink pinched cheek. Goes on smooth and has a light shimmer." —Ponderosa

    Price: $9.79 (available in four shades)

    26. A lightweight dry shampoo so you can give your hair a much-needed refresh and reset even when you're on the go and don't have time for a full wash and dry.

    A can of dry shampoo

    Promising review: "Absolutely in love with this dry shampoo. It works wonders on my 3-day-old hair and looks like I just washed it whenever I use it. It’s been the only dry shampoo that actually works for me." —Marylin

    Price: $8.29

    27. A brightening face toner that hydrates, deep cleanses, and leaves your gorgeous face feeling smooth, bright, and well-cared for. Oh, and did I mention it's cruelty-free, sustainably sourced, and good for all skin types, too?

    A bottle of face toner

    Promising review: "Love this toner along with the face wash and cream. I have very sensitive, dry skin and have been using this line for two years now. I no longer have painful breakouts." —Bee

    Price: $5.99

    28. A Black Radiance contour palette for the ultimate contouring, sculpting, and highlighting experience, as it comes with three distinct, highly-pigmented shades that are lightweight and long-lasting. What more could you ask for?

    The Black Radiance contour palette

    Promising review: "I use this contour palette daily. It is very pigmented so, a little goes a long way. It blends well with all my foundations. It looks smooth on the skin. It's also easy to remove when taking off makeup. Perfect for medium to dark skin." —TidA

    Price: $8.89 (available in three color combinations)

    29. A frizz buster serum ideal for anyone whose hair is like mine and *loves* retaining water from humid air. This stuff repels excess moisture, smooths and repairs damaged hair, and leaves your locks with a happy and healthy feel.

    The frizz buster serum

    Promising review: "I LOVE this stuff. When I was younger, I used to put gel or mousse in my hair to define and hold my 'curls' (my hair is naturally wavy, but will frizz without something holding it together). These days, I'd rather not use products. I don't even like to blow-dry my hair to avoid causing heat damage. What's so great about this stuff is, it's effective, it works just like gel or mousse, but without build-up or making my hair feel 'crunchy.' My husband even uses it on his beard!" —Kate F

    Price: $8.29

    30. An Anastasia Beverly Hills mini clear brow gel made to hold hairs firmly in place, delivering a colorless, polished appearance that dries down without any residue. It's like your new invisible beauty BFF.

    The Anastasia Beverly Hills mini clear brow gel

    Promising review: "Wasn’t sure about it because it says flexible hold but my brow hairs do not move when I use this and I love it! Would recommend this to anyone that had feisty brows that do not want to sit still!" —Kyla

    Price: $9

    31. And a NYX Professional Makeup setting spray so you can keep that expert-level "just-applied" look set in place all night long.

    Model using the NYX Professional Makeup setting spray

    Promising review: "Very long-lasting. Kept my makeup in place and looking matte all night even with a mask." —B1234

    Price: $9.29

    Looking for the perfect gift for any occasion? Check out all of BuzzFeed’s gift guides!

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    The reviews for this post have been edited for length and clarity.