Mittformer creator Erik Selekman gave BuzzFeed some background on the video:
I am a writer and teacher living in Los Angeles. The idea came to me during last fall's GOP debates when Romney's flip-flopping was front and center. It seemed so obvious and almost innocent that I thought a great way to capture it would be through a super hero action figure. The process took a while and [I] was able to get friends (some in the "industry") to mostly donate time and talents. The doll was created by an artist friend, Brian Mallman. The song by a music friend, Mike Ruekberg and so on. It was shot in the backyard of some friends in Hollywood. The result, hopefully, is a viral video that has an impact on the election and crystallizes Romney's flip-flopping for the "undecided."