This is butt-chugging.
A butt chugger is one who consumes alcohol through his or her anus. The vessel for this alcohol enema can be a funnel or soaked tampon. (The latter is called "slimming.")
Look disgusting? There's a point to it! Alcohol is absorbed into your bloodstream faster through your rectum than through your mouth.
Also, you don't get the smell of alcohol on your breath. Clearly, young people love it. And they've been doing it for a while now...
Butt-chugging in 2007:
"The Doctors" segment on butt-chugging in 2008:
Butt-chugging in 2010:
As you can see, there's nothing new about butt-chugging. It was even a plot point on CSI in 2008.
And Law & Order: SVU in 2011.
But every so often, someone is hospitalized by alcohol poisoning via butt-chugging, and the nation (and Anderson Cooper) is captivated by this craaazy new trend.
Here, the headlines after an alleged butt-chugging University of Tennessee student was sent to the hospital early Saturday morning...
National News Wire:
Let's take this unfortunate opportunity to set the record straight: There is nothing "new" or "hot" about this "fad." As long as there have been bad ideas, there has been butt-chugging...
Prohibition butt chug:
Four score and seven chugs ago:
Ye Olde Butt Chug:
In conclusion: Nothing to see here. Move along. Butt-chugging kills.