In a blog post Wednesday, Starbucks CEO Howard Schultz explained why the company asked its D.C. partners to write the message on customers’ cups — something it’s never done before:
“Rather than be bystanders, we have an opportunity — and I believe a responsibility — to use our company’s scale for good by sending a respectful and optimistic message to our elected officials to come together and reach common ground on this important issue. This week through December 28, partners in our Washington D.C. area stores are writing “Come Together” on customers’ cups.
It’s a small gesture, but the power of small gestures is what Starbucks is about! Imagine the power of our partners and hundreds of thousands of customers each sharing such a simple message, one cup at a time.”
Not all D.C.-area Starbucks locations joined in, at least according to some tweets. But here are a few coffee consumers who did get the message:
- The Trump administration wants to send immigrants caught at the southern US border to Mexico even if they're not from the country.
- Several states will keep enforcing bans against transgender discrimination in schools after Trump withdrew guidelines protecting students.
- Police arrested at least 10 people on Wednesday as they began clearing out protester camps at the Dakota Access Pipeline site.
- And people with disabilities are having their photos stolen and Facebook isn't helping them.