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The Brooklyn Nets Are Shutting Down The Best Official Twitter Account In The Game

RIP @Nets_PR. You were too beautiful for this world.

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But in the wilderness of bad official accounts was a shining beacon of wit and hilarity: The Brooklyn Nets PR account.


Unfortunately, the Nets have decided to stop the fun, weird tweeting in a move they announced at a Sloan Sports Conference (ironically) about social media analytics and staying relavent.

Per The Brooklyn Game:

Tthe Nets organization has decided to go in a different direction with how they use their PR account -- specifically, changing the voice that represents the team's public relations. The Nets want a unified voice from their public accounts, a voice that the PR account's nature didn't align with.

The account is still up, but hasn't been used in weeks. The Nets have not decided what they will do with the account or if it will continue with a new voice.