Food waste is a huge issue in the UK. So much so that it's predicted that Brits chuck away 10% (!!!) of their weekly food shop all because the labels can be kind of confusing.
For instance, "Best Before", "Sell By", and "Use By" all sound kind of similar but they actually all mean different things?!?!
"Best Before" dates are actually just a guideline of quality, rather than a hard and fast rule of when an item needs to go into the bin. After the "Best Before" date your item may not be at peak tastiness, but if it still looks, smells, and tastes okay then you should still use it!
And that's why anti-waste food innovator, Too Good To Go, is launching its "Look, Smell, Taste, Don't Waste" campaign which encourages people to do just that with their food.
They're working with brands like Danone, Activia, and Cravendale to help make their packaging clearer – meaning that the next time you’re in the supermarket you may see some useful changes to food labels for yoghurt, cheese, and milk, that can help you prevent food wastage!