Come on Barbie, let’s go par…take in an international paint crisis.
The forthcoming Barbie movie has been making headlines for months now as hype builds for the film starring Margot Robbie and Ryan Gosling as the dolls Barbie and Ken.
Well, it turns out the latest news story about the film is actually about an international commerce issue.
I'll just spill it (pardon the pun): The movie apparently used so much pink paint that it caused a paint shortage.
No, really.
On Tuesday, the film’s production designer Sarah Greenwood told Architectural Digest that the film used so much of the brand Rosco’s fluorescent pink paint that it caused an international run on the item.
“The world ran out of pink,” she said.
It’s no surprise, really. Barbie is practically synonymous with the color pink, and the trailer for the film makes it clear that the color is a major aesthetic focal point.
As for why the intense focus on such a bright pink, the film’s director Greta Gerwig told AD she didn’t want to lose the association between adolescence and the legendary doll.
“Maintaining the ‘kid-ness’ was paramount,” she told the publication. “I wanted the pinks to be very bright, and everything to be almost too much.”
The pink paint shortage isn't all that surprising. The color is having a major moment, thanks in part to the film, with a trend sprouting up called Barbiecore.
Based on the hype for the upcoming film, it doesn't seem like pink is going to go out of style anytime soon.
Now, before you go and move all your furniture to decorate your walls florescent pink, just make sure the color is currently in stock.
